The Impact of Mobile Marketing Campaigns on Consumers

Autor: Alina Matric, Adrian Micu, Sabin Murariu, Angela Eliza Micu, Alexandru Sebastian Chihaia, Nicoleta Cristache, Tiberius Stanciu

Publikováno v: Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, Vol 30, Iss 2, Pp 126-134 (2024)

Understanding how the different components of mobile marketing influence consumer decisions can guide companies in developing more effective marketing strategies that lead to improved business outcomes. The complexity of consumer behavior and mobile

Externí odkaz: https://doaj.org/article/cce9489bf0f747aeb073cc4968714006