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pro vyhledávání: '"Alina Kumachova"'
Autor:
Alina Kumachova, Natalia Zykun, Yana Zoska, Yuliia Kyiashko, Diana Fayvishenko, Vilena Voronova
Publikováno v:
Studies of Applied Economics. 39
The article examines the issues of using social communications as an integral part of marketing technologies for managing and modifying consumer behaviour. The motivating determinants influencing the formation of consumer behaviour are analyzed; the
Publikováno v:
Electronic scientific publication "Public Administration and National Security".
In any society there is a system of social relations. This is done through the formation and constant use of certain methods of communicative influence. For example, when entering into legal relations, people are guided by legal consciousness and the