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pro vyhledávání: '"Alina ALECU"'
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 274-279 (2020)
The purpose of this article is to present how viral marketing works in politics, especially in election campaigns. At present, viral techniques are intensively used to promote candidates in elections, through new methods and new channels of communica
Externí odkaz:
https://doaj.org/article/821541acc18c4a079dcbeeb7f7676e34
Autor:
Maria-Daniela Frățilă, Ionuț-Claudiu Popa, Alina Alecu, Florina Botezatu, Raluca-Giorgiana Chivu
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 157-164 (2019)
In the context of the wide-ranging changes in post-communist societies, the crisis of conventional forms of political participation in advanced democratic systems, the understanding of globalization processes in recent decades that influence politica
Externí odkaz:
https://doaj.org/article/b2dbb0d2aca14fd493b8c90498a2794c