Zobrazeno 1 - 10
of 49
pro vyhledávání: '"Alin, OPREANA"'
Autor:
Simona Vinerean, Alin Opreana
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 7, Pp 2633-2654 (2021)
Customer engagement has emerged as a vital component in social media marketing strategies, prompting considerable interest from both marketers and academics. This study investigates customer engagement (CE) in a framework that includes three antecede
Externí odkaz:
https://doaj.org/article/3195b810975644159d25c7869d8b13d7
Publikováno v:
Mathematics, Vol 11, Iss 14, p 3257 (2023)
In recent years, bank-related decision analysis has reflected a relevant research area due to key factors that affect the operating environment of banks. This study’s aim is to develop a model based on the linkages between the performance of banks
Externí odkaz:
https://doaj.org/article/43329bbd4b414adfa87e39ed0fd2a5e2
Publikováno v:
Studies in Business and Economics, Vol 15, Iss 2, Pp 230-242 (2020)
Estimating accurately demand both at market and company level for specific goods and services can be considered a necessity for every organization. Traditional demand estimation methods may not be relevant for estimating the demand for new destinatio
Externí odkaz:
https://doaj.org/article/0f6bfd8a627e41e5a65462d739785118
Autor:
Simona VINEREAN, Alin OPREANA
Publikováno v:
Expert Journal of Marketing, Vol 7, Iss 2, Pp 144-152 (2019)
Social media offers marketers a broad set of instruments to connect to targeted customers in a personalized and interactive manner. Different social media platforms enable different innovative strategies for an organization’s social media presence.
Externí odkaz:
https://doaj.org/article/caa71faa035545619f8d4ee02a9f36a2
Publikováno v:
Studies in Business and Economics, Vol 14, Iss 2, Pp 105-114 (2019)
The purpose of the present research is estimating the potential traffic for SIA (Sibiu International Airport, SBZ) for the year 2017. Predicting as accurate as possible the passenger traffic for a certain airport is an aspect of major importance for
Externí odkaz:
https://doaj.org/article/c55bc366ac2b4c0482a295776fbe53f2
Autor:
Simona VINEREAN, Alin OPREANA
Publikováno v:
Expert Journal of Marketing, Vol 3, Iss 2, Pp 35-50 (2015)
This paper addresses the conceptualization, scale development and scale validation related to the study of consumer engagement in online settings. It first reviews this concept and draws attention to the multidimensionality of the construct, consider
Externí odkaz:
https://doaj.org/article/aa19f08df0854dad99a6e9a032316cdc
Autor:
Alin OPREANA
Publikováno v:
Expert Journal of Economics, Vol 3, Iss 3, Pp 149-154 (2015)
This paper aims to address issues related to equilibrium at the Euro Area. Research methodology implies a wide range of methods and techniques that are used to analyze macroeconomic phenomena and processes at the Euro Area. Following the empirical an
Externí odkaz:
https://doaj.org/article/d2767e98903346c79cffbb9482723dba
Autor:
Alin OPREANA
Publikováno v:
Expert Journal of Economics, Vol 3, Iss 2, Pp 143-148 (2015)
The study that represents the subject of this paper follows the analysis of the investment function and the influencing factors at the European Union level. The research has, as a starting point, the hypothesis that there is a negative relationship b
Externí odkaz:
https://doaj.org/article/071162c833074bed9342ca2618e5de5f
Autor:
Alin OPREANA, Simona VINEREAN
Publikováno v:
Expert Journal of Marketing, Vol 3, Iss 1, Pp 29-34 (2015)
Particularly in online settings, marketing is undergoing a transformation. Online business can no longer rely on traditional marketing tactics and campaigns to attract, retain and expand consumers because there is a transformation in how people inter
Externí odkaz:
https://doaj.org/article/dd9c71bbbeeb4a56bcd2de12e5e27712
Publikováno v:
Expert Journal of Marketing, Vol 3, Iss 1, Pp 17-28 (2015)
Customer experience is gaining more and more attention from researchers. Particularly in tourism, this experiences may be determined by hedonic or utilitarian factors. However, there are other influences, both exogenous and endogenous, that may impac
Externí odkaz:
https://doaj.org/article/d79a317253c646e781bfc149e0d63bf8