Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Alicja Grochowska"'
Publikováno v:
Advances in Advertising Research (Vol. XI) ISBN: 9783658322007
The study shows that a lack of control alters associative structure of the positioned brands in consumers’ minds, and the effects of these changes differ between familiar and unfamiliar brands. An associative structure of the positioned brands is b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe07aff08f784668dd66f16df2383b92
https://doi.org/10.1007/978-3-658-32201-4_2
https://doi.org/10.1007/978-3-658-32201-4_2
Autor:
Alicja Grochowska, Ewelina Mikulska
Publikováno v:
Psychologia Ekonomiczna. :27-43
The aim of the research was to determine the associative structure of the Spolem brand, and to determine the attractiveness, emotions and sympathy for the brand in two groups of consumers: those aged 18–36 years ( N = 259) and above 45 years ( N =
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::01d8c5687b654f1f4921663daf33c793
https://doi.org/10.15678/pjoep.2017.12.03
https://doi.org/10.15678/pjoep.2017.12.03
Autor:
Alicja Grochowska, Andrzej Falkowski
Publikováno v:
Advances in Advertising Research VIII ISBN: 9783658187309
Advertisements never appear in isolation, instead, they are always embedded in a specific context. On the one hand, advertisements have a specific external context, which is what surrounds the ad (the content of the magazine, TV program, website cont
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92f8a17e4e07c8dad5fe60f9e05da421
https://doi.org/10.1007/978-3-658-18731-6_8
https://doi.org/10.1007/978-3-658-18731-6_8
Autor:
Michael J. Boffa, Thomas N. Williams, Simon Attard-Montalto, Cecil Vella, Alexandra Betts, Alicja Grochowska, David Pace
Publikováno v:
Travel Medicine and Infectious Disease
Leishmania infantum is endemic in the Maltese archipelago, a group of islands in the Mediterranean which are visited frequently by tourists from Northern European countries. The burden of leishmaniasis is highest in children who may present with cuta
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ddb2d8133678d34600eab8c45b3db04e
http://ora.ox.ac.uk/objects/uuid:b2eb4e74-c2bf-4199-a962-d807a5664bbf
http://ora.ox.ac.uk/objects/uuid:b2eb4e74-c2bf-4199-a962-d807a5664bbf