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Facebook “likes” are often used as a proxy of users’ attention and an affirmation of what is posted on Facebook (Gerodimos & Justinussen, 2015). To determine what factors predict “likes,” the authors analyzed Facebook posts made by the camp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c2bae366fd74728acf5454fafee68e45
https://doi.org/10.1108/s2050-206020180000017008
https://doi.org/10.1108/s2050-206020180000017008
Publikováno v:
SMSociety
University of Groningen
Proceedings of the 9th International Conference on Social Media and Society, 64-70
STARTPAGE=64;ENDPAGE=70;TITLE=Proceedings of the 9th International Conference on Social Media and Society
University of Groningen
Proceedings of the 9th International Conference on Social Media and Society, 64-70
STARTPAGE=64;ENDPAGE=70;TITLE=Proceedings of the 9th International Conference on Social Media and Society
This study aims to identify the factors that might cause a Facebook post to be 'liked' by Facebook users. We analyze all the Facebook posts made by Donald Trump's campaign during the U.S. 2016 primary election. Several possible variables were conside