Zobrazeno 1 - 10
of 32
pro vyhledávání: '"Alicia Kulczynski"'
Publikováno v:
Journal of Advertising, 2018 Oct 01. 47(4), 378-394.
Externí odkaz:
https://www.jstor.org/stable/48542257
Publikováno v:
Journal of Product & Brand Management, 2015, Vol. 24, Issue 5, pp. 472-480.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-11-2014-0748
Publikováno v:
European Journal of Marketing, 2015, Vol. 49, Issue 1/2, pp. 62-81.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-10-2013-0579
Publikováno v:
European Journal of Marketing. 56:31-71
Purpose Online consumer complaint behaviour that is observable to other consumers provides the firm with an opportunity to demonstrate transparency and service quality to the public eye. The purpose of this paper is to assist practitioners with a str
Publikováno v:
Journal of Marketing Management. 37:1027-1057
The visual cues of websites have been found to affect consumer attitudes and behaviours. Facebook business pages (FBPs) also exhibit visual cues, several of which are pertinent to consumers conside...
Publikováno v:
European Journal of Marketing. 55:2072-2099
PurposeThis paper aims to examine the importance of celebrity brands in influencing consumer perceptions of celebrity authenticity, which drives positive consumer attitudes and intentions. In addition, the notion of low-celebrity investment is invest
Publikováno v:
Journal of Brand Management. 28:221-239
We examined the effect of vowel sounds contained in spokesperson names and spokesperson gender on consumer perceptions of spokesperson personality and brand personality evaluations. Using an experimental design across three studies, we found that whe
Publikováno v:
Marketing Letters. 32:61-73
This research introduces an immorality-indulgence priming effect, whereby the presence of immorality symbols (i.e., devil, hell, serpent) versus morality symbols (i.e., angel, heaven, saint) in advertising increase consumer indulgence. Study 1 examin
Autor:
Alicia Kulczynski, Margurite Hook
Publikováno v:
Journal of Strategic Marketing. 29:690-705
Given the connectedness modern technology provides for communication, peer pressure is becoming more prevalent amongst children, with children often pressured into using certain brands by their pee...
Publikováno v:
Journal of Advertising. 47:378-394
Despite research on the influence of homophone priming on consumer judgments and behaviors in adults (e.g., the homophone bye primes purchase; target: buy), there is no research to date on the effe...