Výsledky vyhledávání - "Alice S.Y. Hui"

Consumer decision‐making styles on domestic and imported brand clothing

Autor: Cheng Lu Wang, Alice S.Y. Hui, Noel Y.M. Siu

Publikováno v: European Journal of Marketing. 38:239-252

The relationship between consumers’ decision‐making styles and their choice between domestic and imported brand clothing is investigated using a sample of Chinese consumers. The multivariate analysis of variance and discriminant analysis results

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::44d24b6913a464c76b00245e26eaca47
https://doi.org/10.1108/03090560410511212

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Adapting Consumer Style Inventory to Chinese Consumers

Autor: Ludwig M. K. Chang, Charlie C. L. Wang, Alice S.Y. Hui, Noel Y.M. Siu

Publikováno v: Journal of International Consumer Marketing. 13:29-47

This study examines theapplicability of Sproles and Kendall's Consumer Style Inventory (CSI) in China. A sample of 357 students and a sample of 387 adult consumers have been used to purify the scale. The dimensions of the CSI were re-examined and val

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::dc171012a3758454bbf1192ba2adcd81
https://doi.org/10.1300/j046v13n02_03

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