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pro vyhledávání: '"Alice Gemvik"'
Autor:
Helge Thorbjørnsen, Alice Gemvik, Jonas Colliander, Christian Thorwid, Micael Dahlén, Sara Rosengren
Publikováno v:
Journal of Advertising Research. 60:3-11
In advertising, brands often communicate passion through statements such as, “We love what we do.” This study tests whether such communication of passion positively influences consumers9 product and brand evaluations. Data from three experimental
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::97b763dd49a3c2c1f6efe8bbc0dc1d18
https://doi.org/10.2501/jar-2019-040
https://doi.org/10.2501/jar-2019-040
