Zobrazeno 1 - 10
of 36
pro vyhledávání: '"Alia El Banna"'
Publikováno v:
Multidisciplinary Business Review, Vol 13, Iss 1 (2020)
The literature surrounding SME internationalization is still in its infancy but growing rapidly as SMEs become prominent in global markets. This paper outlines that, although stage theories of internationalization have dominated the literature in the
Externí odkaz:
https://doaj.org/article/ffe35dac51054ad0b9ca09cad159f6df
Autor:
Ioana S. Stoica, Alia El Banna
Publikováno v:
Marketing Countries, Places, and Place-associated Brands ISBN: 9781839107375
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9a9497552f63aee3b5610a0faf94ad16
https://doi.org/10.4337/9781839107375.00016
https://doi.org/10.4337/9781839107375.00016
Publikováno v:
Industrial Marketing Management. 76:72-83
While marketing analytics plays an important role in generating insights from big data to improve marketing decision-making and firm competitiveness, few academic studies have investigated the mechanisms through which it can be used to achieve sustai
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0f6b86b2adcb4e62c780ed9ea4c3348d
https://doi.org/10.1016/j.indmarman.2018.08.002
https://doi.org/10.1016/j.indmarman.2018.08.002
Publikováno v:
Journal of Business Research. 82:310-319
Consumer ethnocentrism has been studied extensively in international marketing in the context of one's country of residence. This paper investigates for the first time the notion of “ dual ethnocentrism”, which may be encountered among ethnic con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::41278a8dcf449a8e9a67c5d9fa539a1c
https://doi.org/10.1016/j.jbusres.2017.09.010
https://doi.org/10.1016/j.jbusres.2017.09.010
Publikováno v:
Journal of International Marketing. 25:61-82
Ethnic consumers are an important market segment in both traditionally multicultural countries and newer destinations of growing immigration waves. Such consumers may carry with them “old country passions” that may influence their attitudes towar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f45dfcd5343e47372401f2c4a3bd51d1
https://doi.org/10.1509/jim.16.0077
https://doi.org/10.1509/jim.16.0077
Publikováno v:
Journal of Product & Brand Management. 25:615-628
Purpose This study aims to address a heretofore neglected area in research, nation branding, for the purpose of attracting foreign direct investment (FDI). It compares and contrasts the well-established literature on decision-making and location choi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7210d6a3cf86a269f946963e0d01e69a
https://doi.org/10.1108/jpbm-09-2016-1320
https://doi.org/10.1108/jpbm-09-2016-1320
Publikováno v:
Rediscovering the Essentiality of Marketing ISBN: 9783319298764
This research examines the purchase intention effects of ethnic consumers’ views toward “animosity” and “affinity” target countries against a “neutral” benchmark country. The findings show that “old country” views persist in ethnic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c44c666c2dcc811614e13ab7a6c55851
https://doi.org/10.1007/978-3-319-29877-1_134
https://doi.org/10.1007/978-3-319-29877-1_134
Autor:
Alia El Banna, Steven A. Murphy
Publikováno v:
The International Journal of Diversity in Organizations, Communities, and Nations: Annual Review. 9:135-146
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::00aaab9a8dbbe79dd7b53e415cb38188
https://doi.org/10.18848/1447-9532/cgp/v09i01/39706
https://doi.org/10.18848/1447-9532/cgp/v09i01/39706