Evaluation the effects of brand passion on commitment to brand through the adjusting role of ethics of brand

Autor: Ali Touhidi Moghaddam, Shahram Sultani, Mohammad Bagher Arayesh

Publikováno v: Independent Journal of Management & Production; Vol. 11 No. 7 (2020): Independent Journal of Management & Production; 2888-2898
Independent Journal of Management & Production
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
instacron:IJM&P

Regarding the existence of different brands in the various fields of consumer products, customers’ commitment to the brand is an important factor in the success of the product of the brand. The present research studies the effects of brand passion

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c955a617fc938928f6efca248d3ab081
https://doi.org/10.14807/ijmp.v11i7.1239