Zobrazeno 1 - 10
of 121
pro vyhledávání: '"Ali Sanayei"'
Publikováno v:
International Journal of Information Science and Management, Vol 22, Iss 4, Pp 267-286 (2024)
Despite the importance of Marketing Intelligence (MI) and the Internet of Things (IoT), Customer Relationship Management (CRM), and Customer Experience Management (CEM) in the competitive context, more research on the integration of these concepts fo
Externí odkaz:
https://doaj.org/article/c25cb95862964bc4b0e3cb1affc22696
Publikováno v:
مدیریت بازرگانی, Vol 14, Iss 2, Pp 254-275 (2022)
Objective Due to the rapid improvement of information technology in e-commerce, a high capacity has been provided to enhance customer relations and increase knowledge interactions among customers and organizations to maximize value creation. The main
Externí odkaz:
https://doaj.org/article/fda7b3ef96134e28bead6949131f3b92
Publikováno v:
مطالعات مدیریت کسب و کار هوشمند, Vol 10, Iss 38, Pp 69-107 (2021)
Abstract Objective: The present study was conducted to design a content marketing model and seeks to obtain information that can be used to identify the effective factors in content marketing and to design a comprehensive model thereof. Method: This
Externí odkaz:
https://doaj.org/article/9fa62ecdebed4e5a8d1622e8948ac842
Publikováno v:
آب و فاضلاب, Vol 32, Iss 3, Pp 138-151 (2021)
On the eve of the year 2021, about a century has passed since the establishment of municipalities, and more than half a century has passed since the establishment of development planning laws and the beginning of the implementation of urban planning
Externí odkaz:
https://doaj.org/article/0fd26ba6f07c41009c9d31647f330433
Publikováno v:
مدیریت بازرگانی, Vol 13, Iss 1, Pp 273-303 (2021)
Objective: The purpose of this research is to further develop a model of buyer-seller relationship in industrial markets based on the buyer’s approach in supply chain of Iran oil industry. Given the increasing competition in industrial markets (B2B
Externí odkaz:
https://doaj.org/article/55265706bdaf45ec80f13ec906dc25b9
Publikováno v:
مدیریت بازرگانی, Vol 12, Iss 3, Pp 594-626 (2020)
Objective Several theoretical foundations and models have been developed and proposed in order to explain marketing capabilities and their link to competitive advantage and business performance over the past years. However, review of the research lit
Externí odkaz:
https://doaj.org/article/73186619d5a3460984be27aedab54cc7
Publikováno v:
مدیریت بازرگانی, Vol 11, Iss 3, Pp 631-650 (2019)
Objective In order to examine some aspects of shopping behavior among TV set buyers, we will first study the criteria and regulations that consumers take into account while purchasing in order to choose their desired brand. On the other hand, the spe
Externí odkaz:
https://doaj.org/article/e0f210f1bc4e48499b955fc14a1061c5
Publikováno v:
مدیریت بازرگانی, Vol 10, Iss 3, Pp 509-528 (2018)
Objective: Healthcare providers are of considerable significance due to the sensitivity of their services. Identifying the desired factors to choose a healthcare center helps managers to develop their own programs and strategies. Therefore, the aim o
Externí odkaz:
https://doaj.org/article/615235bd3cca48aba2efb041ac128325
Autor:
Mehdi Dashti, Ali Sanayei
Publikováno v:
مدیریت بازرگانی, Vol 10, Iss 1, Pp 97-120 (2018)
Social commerce, a recent branch of e-commerce, has emerged as a result of the popularity of social networks. The rise of social commerce lead to design new strategies and business models, that is very important for producers and providers. In such s
Externí odkaz:
https://doaj.org/article/a9c4594d8bda4db899ca9e00bf311b70
Publikováno v:
مدیریت بازرگانی, Vol 9, Iss 1, Pp 21-42 (2017)
Rapid development of new technologies has transformed many aspects of our lives, including shopping. Today, physical stores are no longer the only means of shopping goods thanks to the advent of online stores on the Internet. Intentions to shop from
Externí odkaz:
https://doaj.org/article/61015431bc2e486ab9250d1afc49b465