Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Ali Murat Ferman"'
Autor:
Ali Levent Kurtoglu, Ali Murat Ferman
Publikováno v:
Volume: 7, Issue: 2 72-80
Journal of Management Marketing and Logistics
Journal of Management Marketing and Logistics
Purpose- In the last two decades neuromarketing is considered to be an evolutionary concept within marketing that makes use of neuroscientific tools in order to measure human related factors such as attributes, emotions, memory and perceptions which
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4359d2c6a8bd2c449d65806e3e2e5dd1
https://doi.org/10.17261/pressacademia.2020.1225
https://doi.org/10.17261/pressacademia.2020.1225
Autor:
Ali Murat Ferman, Mehmet Korhan Hasmet
Publikováno v:
Volume: 9, Issue: 3 223-231
Journal of Business Economics and Finance
Journal of Business Economics and Finance
Purpose - The study investigates the effects of Industry 4.0 on automobile marketing strategy in Turkey. It attempts to show whether a significant relationship among Industry 4.0 and market growth and cost reduction of auto brands in Turkey via IoT (
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::00cdc7dd154dab219f362c556a7e398a
https://hdl.handle.net/11729/5285
https://hdl.handle.net/11729/5285
