Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Ali Imaduddin Futuwwah"'
Publikováno v:
Jurnal Manajemen Teori dan Terapan, Vol 17, Iss 2, Pp 282-298 (2024)
Objective: The COVID-19 pandemic has encouraged people to adopt healthier lifestyles, yet available information remains scarce. Marketers often utilize advertising to educate the public, but ads must be engaging to capture attention. Therefore, this
Externí odkaz:
https://doaj.org/article/2612c343f56949ea9703540035be66d1
The Relationship of Online Brand Community, Value Creation Practices, Brand Trust, and Brand Loyalty
Autor:
Dien Mardhiyah, Ali Imaduddin Futuwwah, Mohd Faiz Hilmi, Dinda Oktaviona Rosidi, Nur Habiba Zain
Publikováno v:
Jurnal Manajemen Teori dan Terapan, Vol 16, Iss 3, Pp 473-490 (2023)
Objective: Companies are realizing the potential of the online brand community to increase consumer relationships. Online Brand community keeps customers using the company's products through all community activities. This study investigates the effec
Externí odkaz:
https://doaj.org/article/72671470b9274649a4516fe051011528
Publikováno v:
Advances in Social Science, Education and Humanities Research ISBN: 9782384760213
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3fd4806375b29b7f461032dba8913de2
https://doi.org/10.2991/978-2-38476-022-0_6
https://doi.org/10.2991/978-2-38476-022-0_6
Autor:
Ali Imaduddin Futuwwah, Dien Mardhiyah
Publikováno v:
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT. 4:401-416
The devolepment of internet made the brand community move to online activities by using a social media chat group platform. This study aims to examine the relationship between social networking and brand trust on brand loyalty in online brand communi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::38b729a9e8e59f210f53809bb386cd21
https://doi.org/10.36226/jrmb.v4i3.269
https://doi.org/10.36226/jrmb.v4i3.269
Autor:
Ali Imaduddin Futuwwah
Publikováno v:
BALANCE: Economic, Business, Management and Accounting Journal. 19:196
The development of technology and the internet makes the brand community proliferate by using online media known as online-based brand communities, whose reach is getting wider. This study discusses members' benefits when interacting in community cha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d471484bcb210eb39bc81d4f6238977b
https://doi.org/10.30651/blc.v19i2.13899
https://doi.org/10.30651/blc.v19i2.13899