Intelligent attribution modeling for enhanced digital marketing performance

Autor: Ali Ben Mrad, Brahim Hnich

Publikováno v: Intelligent Systems with Applications, Vol 21, Iss , Pp 200337- (2024)

Analyzing the effectiveness of digital marketing campaigns can be challenging due to the large number of customer interactions across various online channels. Attribution modeling is a widely used method for evaluating the performance of different ch

Externí odkaz: https://doaj.org/article/eb698f10ad074c4781b36be765480560

Interventions Recommendation System for Preventing future Falls in Older Adults

Autor: Salma Chaieb, Ali Ben Mrad, Brahim Hnich

Publikováno v: KES

Falls are prevalent in the elderly population and there is an urgent need for public health strategies to decrease their incidence and identify those who are at risk. Physicians are increasingly confronted by critical and serious situations in patien

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0ee576a478ee4e39253b4a45ceda8ded
https://doi.org/10.1016/j.procs.2021.08.020

From Personal Observations to Recommendation of Tailored Interventions based on Causal Reasoning: a case study of Falls Prevention in Elderly Patients

Autor: Salma Chaieb, Ali Ben Mrad, Brahim Hnich

Publikováno v: International journal of medical informatics. 163

While the challenge of estimating the efficacy of therapies using observational data has received a lot of attention, little work has been done on estimating the treatment effect from interventions. In this paper, we tackle this problem by proposing

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dd01fc1361002b6bbc8e5b6af46ad2a2
https://pubmed.ncbi.nlm.nih.gov/35461148

Obsolete Information Detection Using a Bayesian Networks Approach

Autor: Ali Ben Mrad, Salma Chaieb, Véronique Delcroix, Brahim Hnich

Publikováno v: 20th International Conference on Intelligent Systems Design and Applications (ISDA)
20th International Conference on Intelligent Systems Design and Applications (ISDA), Dec 2020, Virtual Event, France. pp.1094-1104, ⟨10.1007/978-3-030-71187-0_101⟩
Advances in Intelligent Systems and Computing ISBN: 9783030711863
ISDA

International audience; An information base must be consistently revised and updated upon the acquisition of new observations that contradict the obsolete ones contained in the information base, given a representation model. In this paper, we present

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2ea91267b94923e97662ff73c8812c75
https://hal-uphf.archives-ouvertes.fr/hal-03381846

Réseau bayésien pour la gestion de l’obsolescence dans une base d’informations en vue de l’évaluation du risque de chute des personnes âgées

Autor: Salma Chaieb, Véronique Delcroix, Ali Ben Mrad, Emmanuelle Grislin

Publikováno v: Revue des Nouvelles Technologies de l'Information
Revue des Nouvelles Technologies de l'Information, Editions RNTI, 2018, pp.359-364
HAL

National audience; L’évaluation périodique du risque de chute des personnes âgéesrequiert des informations fiables et nombreuses. Comme il n’est pas possible de recueillir régulièrement toutes ces informations, les observationssont faites a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::ad991a8dbcf97b0e3a96bac6c593240e
https://hal-uphf.archives-ouvertes.fr/hal-03403027