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pro vyhledávání: '"Ali Al-Makrami"'
Autor:
Ali Al-Makrami, Dorothy Yen
This chapter discusses the capabilities and strengths of the Islamic branding framework in creating and sustaining strong brands through a deliberate process of designing and delivering a superior value to target Muslim customers. Religion represents
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e7ffa61d1924936b631c16cb43a4d3bc
https://doi.org/10.4324/9781315590035-7
https://doi.org/10.4324/9781315590035-7
