Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Ali Ahmed Abdelkader"'
Publikováno v:
International Journal of Online Marketing. 11:1-22
This research is mainly concerned with identifying the mediating role of customer engagement (CE) between marketer and user-generated content and repurchase intentions in online airline service communities. Additionally, this research explores the si
Publikováno v:
مجلة الدراسات التجاریة المعاصرة. 6:1-24
The growing popularity of foreign drama has led Egyptian viewer’s to switch to foreign drama, which has affected the rates of viewing local drama. This study is based on the qualitative and quantitative inputs, which were used in the research; this
Publikováno v:
International Journal of Online Marketing. 9:1-22
This research aims to find out and analyze the impact of team's identification congruence between football celebrity and fans on fans' attitudes towards credibility of the celebrity, advertising, and brand in a sample of four major fans groups via so
Publikováno v:
International Journal of Online Marketing. 9:1-23
This article aims to determine and analyze the impact of E-IMC on improving the positioning towards commercial banks in Egypt, and loyalty as well. To accomplish these objectives, a descrptive method is used. 360 customers of commercial banks in Egyp
The purpose of this article is to detect the impact of rumors on social media on the purchasing behavior of food products. The descriptive approach on four rumors related to food products were identified in the Egyptian market. A sample of 387 partic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::670fc877498e8c1ff50fa17d4faf8467
https://doi.org/10.4018/978-1-7998-9020-1.ch075
https://doi.org/10.4018/978-1-7998-9020-1.ch075
Publikováno v:
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports ISBN: 9781799877073
This research aims to find out and analyze the impact of team's identification congruence between football celebrity and fans on fans' attitudes towards credibility of the celebrity, advertising, and brand in a sample of four major fans groups via so
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::671b1eb42f985ebeb8178294100aa2e7
https://doi.org/10.4018/978-1-7998-7707-3.ch007
https://doi.org/10.4018/978-1-7998-7707-3.ch007
Customer switching resistance (CSR) is the highest level of loyalty because it means that a customer will be loyal and be sustained even if disruptions occur. This research aims to determine and analyze the determinants of brand trust and its relatio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::553981739d986690c74da4cfbdcb84cd
https://doi.org/10.4018/978-1-5225-9282-2.ch023
https://doi.org/10.4018/978-1-5225-9282-2.ch023
Publikováno v:
International Journal of Customer Relationship Marketing and Management. 9:19-35
The purpose of this article is to detect the impact of rumors on social media on the purchasing behavior of food products. The descriptive approach on four rumors related to food products were identified in the Egyptian market. A sample of 387 partic
Publikováno v:
International Journal of Customer Relationship Marketing and Management. 8:12-31
Customer switching resistance (CSR) is the highest level of loyalty because it means that a customer will be loyal and be sustained even if disruptions occur. This research aims to determine and analyze the determinants of brand trust and its relatio
Autor:
Ali Ahmed Abdelkader, Riyad Eid
Publikováno v:
International Journal of Online Marketing. 7:1-22
To date, customer orientation (CO) implementation constructs have not been systematically investigated. Existing studies have derived their constructs from different perspectives. However, the literature lacks scientifically developed and tested cons