Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Ali, IZNASNI"'
Publikováno v:
Business Excellence and Management, Vol 14, Iss S.I. 4, Pp 19-32 (2024)
The present study aims to analyze the effects of digital communication on brand notoriety using a methodology that combines a descriptive approach and an analytical approach in order to better understand the relationship between digital communication
Externí odkaz:
https://doaj.org/article/38b1282dca1d4f9da0fbe32aeb9aead3
Autor:
Ali, IZNASNI1 iznasniali13@gmail.com, Oumaima, ARBAOUI2 arbaoui.oumaima.1999@gmail.com
Publikováno v:
Journal of Economic & Financial Research. 2024, Vol. 11 Issue 1, p656-675. 20p.
Publikováno v:
Afak of Science Journal / Āfāq li-l-ՙulūm; 2023, Vol. 8 Issue 4, p520-529, 10p
Publikováno v:
International Journal for Innovation Education and Research. 3:73-81
This research work aims to show the contribution of individual factors, specifically the buying impulsiveness, to making an impulse purchase. For this purpose, Rook and Fisher’s scale (1995) is proposed to measure the level of impulsive purchase in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b9b5d9cab36c81c6cdc3cafc6870c10f
https://doi.org/10.31686/ijier.vol3.iss5.361
https://doi.org/10.31686/ijier.vol3.iss5.361
Autor:
Nadira Bessouh, Ali Iznasni
Publikováno v:
International Journal of Business & Management.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d842c0af6d450cce562b614d33b0c60a
https://doi.org/10.20472/bm.2016.4.2.003
https://doi.org/10.20472/bm.2016.4.2.003