Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Alharthi, Rami Hashem E."'
Autor:
Oduro, Stephen, Adhal Nguar, Kot David, De Nisco, Alessandro, Alharthi, Rami Hashem E., Maccario, Guglielmo, Bruno, Lara
Publikováno v:
Marketing Intelligence & Planning, 2021, Vol. 40, Issue 2, pp. 184-204.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MIP-05-2021-0145
Autor:
Rizwan Raheem Ahmed, Jawaid Ahmed Qureshi, Farhan Arshad, Alharthi Rami Hashem E., Zahid Ali Channar, Vishnu Parmar, Nor Zafir Md. Salleh
Publikováno v:
IEEE Access, Vol 10, Pp 58116-58135 (2022)
In the ever-changing global context, the need to understand why users discontinue using social media platforms is rapidly rising. Comprehending the backdrop of such decisions and factors governing the effects, as mentioned earlier, may help users to
Externí odkaz:
https://doaj.org/article/42437389544f462dbb6e55eabb4e5873
Autor:
Alharthi Rami Hashem E, Nor Zafir Md Salleh, Mazilah Abdullah, Adnan Ali, Faisal Faisal, Roshazlizawati Mohd Nor
Publikováno v:
Heliyon, Vol 9, Iss 1, Pp e12765- (2023)
Brand attitude has been the primary concern for corporation sustainability for a long. Studies have focused on various attributes concerning brand attitude comprising of many research articles. This study focuses on bibliometric analysis of brand att
Externí odkaz:
https://doaj.org/article/ff6cc13b82a7420a874998765fb9d70d
Publikováno v:
South African Journal of Economic and Management Sciences, Vol 25, Iss 1, Pp e1-e13 (2022)
Background: Despite the important role of social enterprises in addressing the gaps in social service and infrastructure provision by national governments, the organisational capabilities that make social enterprises competitive and effective are sti
Externí odkaz:
https://doaj.org/article/053d98e57d9e4b2aa231234b5f0614f7
Autor:
Rizwan Raheem Ahmed, Muhammad Azam, Jawaid Ahmed Qureshi, Alharthi Rami Hashem E, Vishnu Parmar, Nor Zafar Md Salleh
Publikováno v:
Frontiers in Psychology, Vol 13 (2022)
The focus of this paper is to develop a comprehensive conceptual framework for the relationship between internal employer brand image and talent retention. An extensive and semi-systematic literature review identified a number of antecedents and cons
Externí odkaz:
https://doaj.org/article/d6a44787c0284661912d11cccb5aa029
Publikováno v:
Cogent Business & Management, Vol 8, Iss 1 (2021)
Neuromarketing (NM) is an application of neuroimaging and physiological tools to record the neural correlates of consumers’ behaviour (e.g., decision-making, emotion, attention, and memory) toward marketing stimuli such as brands and advertisements
Externí odkaz:
https://doaj.org/article/c84240c889d34883bd6372577067a580
Autor:
Ahmed H. Alsharif, Nor Zafir Md. Salleh, Rohaizat Baharun, Hassan Abuhassna, Alharthi Rami Hashem E
Publikováno v:
Revista de Comunicación. 21:15-32
he growth interesting in discovering the consumers’ behaviours, emotional and cognitive processes in marketing research have led to an increasing number of publications. This paper evaluates the global research trends in the neuromarketing/consumer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d4a875ffd9445784707ee92e7f9b4fa4
https://doi.org/10.26441/rc21.1-2022-a1
https://doi.org/10.26441/rc21.1-2022-a1
Autor:
Ahmed H. Alsharif, Nor Zafir Md Salleh, Alharthi Rami Hashem E, Ahmad Khraiwish, Lennora Putit, Lily Suriani Mohd Arif
Publikováno v:
Sustainability; Volume 15; Issue 5; Pages: 4603
This paper aims to explore academicians’ perceptions and perspectives regarding the limitations, challenges, and potential solutions of neuromarketing implementations in the Malaysian context. A semi-structured interview with 16 academicians was co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5b0b16588d57b2bdf83dbc7f686d339b
Autor:
Rizwan Raheem Ahmed, Farwa Abbas Soomro, Zahid Ali Channar, Alharthi Rami Hashem E, Hassan Abbas Soomro, Munwar Hussain Pahi, Nor Zafir Md Salleh
Publikováno v:
International Journal of Environmental Research and Public Health; Volume 19; Issue 18; Pages: 11244
The present study aims to identify the relationship between workplace spirituality, compassion, relationship with others at work, spiritual orientation, organizational value and alignment of personal values, and psychological well-being among univers
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::650a143ebba76e8a4f8fc97655b300b4
Autor:
Syed Hasnain Alam Kazmi, Rizwan Raheem Ahmed, Kamran Ahmed Soomro, Alharthi Rami Hashem E, Hameed Akhtar, Vishnu Parmar
Publikováno v:
Sustainability; Volume 13; Issue 24; Pages: 14064
Sustainability, Vol 13, Iss 14064, p 14064 (2021)
Sustainability, Vol 13, Iss 14064, p 14064 (2021)
Marketers and advertisers ignore new technology and diverse marketing tactics when attempting to increase product exposure, customer engagement, customer behavior and buying intention in fashion accessory marketplaces in developing countries. This re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3544aae8ad82d4e720a4e4cf309352bf