Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Alexei Gloukhovtsev"'
Autor:
Monica C. LaBarge, Kristen L. Walker, Courtney Nations Azzari, Maureen Bourassa, Jesse Catlin, Stacey Finkelstein, Alexei Gloukhovtsev, James Leonhardt, Kelly Martin, Maria Rejowicz‐Quaid, Mehrnoosh Reshadi
Publikováno v:
Journal of Consumer Affairs. 56:1220-1243
Autor:
Alexei Gloukhovtsev, Laura A. Peracchio, Jennifer Edson Escalas, Elizabeth G. Miller, Meike Eilert, Mentor Dida, Melissa G. Bublitz, Lan Nguyen Chaplin, Ashley Deutsch Cermin
Publikováno v:
Journal of Public Policy & Marketing. 40:206-225
This research focuses on youth social entrepreneurs who are leading ventures that address pressing societal problems including climate change, gun reform, and social justice. It answers Journal of Public Policy & Marketing’s call for more research
Publikováno v:
Journal of Public Policy & Marketing. 37:142-151
Businesses and consumers frequently exploit differences in laws and policies across jurisdictions to circumvent local laws, regulations, or restrictions. This practice, known as regulatory arbitrage, can have negative consequences for both business a
Publikováno v:
JOURNAL OF BUSINESS RESEARCH. 69(12):5761-5767
Facing the risk of being perceived as old-fashioned and outdated, luxury brands need to seek novel ways of providing brand experiences while reaching out to both existing and new target groups. This study investigates the effectiveness of pop-up bran
Publikováno v:
Global marketing conference proceeding.
Publikováno v:
Global marketing conference proceeding.
Autor:
Alexei Gloukhovtsev
Publikováno v:
Global Fashion Management Conference. 2017:124-124
Publikováno v:
Global Marketing Conference Proceeding.