Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Alexandros Triantos"'
Publikováno v:
European Journal of Marketing, 2016, Vol. 50, Issue 1/2, pp. 260-275.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-12-2012-0692
Publikováno v:
European Journal of Marketing. 50:260-275
Purpose – Anthropomorphism is the innate human tendency to attribute human or human-like characteristics to non-human entities or objects. Even though it is widely used by marketing practitioners, there is a scarcity of academic research that syste