Zobrazeno 1 - 10
of 33
pro vyhledávání: '"Alexandros Kapoulas"'
Publikováno v:
International Journal of Market Research. :147078532311518
This article explores the emergence of metrosexuals among millennial men in five South-East Europe (SEE) countries and their subculture of consumption. It qualitatively studies their beliefs about masculinity and metrosexuality, and it identifies the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cd156a563bea73713be83ee36452a7fc
https://doi.org/10.1177/14707853231151880
https://doi.org/10.1177/14707853231151880
Publikováno v:
Australasian Marketing Journal. 27:224-232
This qualitative study explores ethical luxury in Taiwan, a country that represents a significant demographic in the luxury market. The study utilized the ZMET technique and focus groups. A total of 28 heavy users of luxury brands were interviewed. R
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f16528594803e9bfee08b81b7cb5723
https://doi.org/10.1016/j.ausmj.2019.08.001
https://doi.org/10.1016/j.ausmj.2019.08.001
Publikováno v:
International Journal of Market Research. 62:499-515
In the past decades, marketing has been revolutionized by digital sources, which provide marketers with rich information on potential consumers. Consequently, this article explores the evolving opportunities that online communities present to markete
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::889f5985bb527c282dd8e5c02bd32048
https://doi.org/10.1177/1470785319859210
https://doi.org/10.1177/1470785319859210
Autor:
Alexandros Kapoulas, Dražen Ratković
Publikováno v:
European Journal of Tourism Research. 9:24-40
This paper explores introduction of e–Customer Relationship Management in the tourism services industry in Serbia. By using a case study methodology, this paper reflects the attitudes of top management in Serbia’s biggest tourist agency regarding
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a41ba895931d059be1db3113a4d7b9e3
https://doi.org/10.54055/ejtr.v9i.163
https://doi.org/10.54055/ejtr.v9i.163
Publikováno v:
Management Decision. 52:705-723
Purpose – In this paper the authors present a study that uses Twitter to identify critical elements of customer service in the airline industry. The goal of the study was to uncover customer opinions about services by monitoring and analyzing publi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::305de7a8a25c50ed12997ab0e7f9a7a4
https://doi.org/10.1108/md-03-2012-0235
https://doi.org/10.1108/md-03-2012-0235
Autor:
Alexandros Kapoulas, Miljana Mitic
Publikováno v:
Marketing Intelligence & Planning. 30:668-686
PurposeThe purpose of this paper is to investigate the role of Web 2.0 and social media in relationship marketing (RM) in banking. The aim is to understand why some banks resist the Web 2.0 trend, how this is aligned with their RM approaches and what
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::538c7b56b52c0808badd9713f30cda85
https://doi.org/10.1108/02634501211273797
https://doi.org/10.1108/02634501211273797
Autor:
Alexandros Kapoulas, Miljana Mitic
Publikováno v:
Qualitative Market Research: An International Journal. 15:354-368
PurposeThe purpose of this paper is to discuss the role of qualitative research in marketing and the challenges faced by researchers in justifying the need and the quality of interpretive research. The paper reviews the fluctuating trends in employin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7b371d81426e46e8d10a7cbae1bca2c3
https://doi.org/10.1108/13522751211257051
https://doi.org/10.1108/13522751211257051
Autor:
Constantinos-Vasilios Priporas, Irene Kamenidou, Alexandros Kapoulas, Filomila Maria Papadopoulou
Purpose – This paper aims to explore, and attempts to explain, consumer perspectives on the purchasing of counterfeit brands. The economic crisis has become a global phenomenon, although in Europe it mostly affected the Mediterranean countries of S
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::05db2a0dc2de0258c30ba02efb4c11ad
Publikováno v:
Journal of Customer Behaviour. 3:27-51
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2d7f5f4f7d74b1e213984736d0a823a5
https://doi.org/10.1362/147539204323074592
https://doi.org/10.1362/147539204323074592
Publikováno v:
International Journal of Bank Marketing. 20:302-310
Recognising the potential contribution of recent technological advances, the relationship marketing (RM) literature places an emphasis on two‐way communication as a key ingredient to enhancing relationships. The paper explores these factors in the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::304bfdf46b7cef0e7f8ca5b80f5393b2
https://doi.org/10.1108/02652320210451197
https://doi.org/10.1108/02652320210451197