Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Alexandre Borba Da Silveira"'
Publikováno v:
Consumer Behavior Review, Vol 8, Iss 1 (2024)
Our article aims to analyze the main influences, experience and affective involvement that impact the consumer behavior of regional wines in Brazil. We used a descriptive quantitative survey. Our findings contribute to a greater understanding of the
Externí odkaz:
https://doaj.org/article/041585f4fccd4505a045d9fa7765e219
Platform cooperativism as an alternative to post-Covid-19 economic development: evidence from Brazil
Publikováno v:
Revista de Gestão e Organizações Cooperativas, Vol 10, Iss 20 (2024)
The COVID-19 pandemic has significantly transformed the world’s population by accelerating social, economic, market, and technological changes. In this context, the sharing economy has promoted alternative business models that transcend traditional
Externí odkaz:
https://doaj.org/article/2d39044d31a446fa9ec6d5a1b311ed62
Autor:
Elisa Priori de Deus, Alexandre Borba da Silveira, Luciane Maines da Silva, Patrícia Kinast de Camillis
Publikováno v:
BAR: Brazilian Administration Review, Vol 21, Iss 1, Pp e230101-e230101 (2024)
Objective: The search for market expansion challenges Brazilian craft breweries. Based on coopetition strategies, many join in seeking to overcome these challenges. The challenge for gypsy breweries is even more significant, as they must produce beer
Externí odkaz:
https://doaj.org/article/2cca40d4609d4aa5a4cbe74d5af606cb
Autor:
Luciana Maines da Silva, Alexandre Borba da Silveira, Jefferson Marlon Monticelli, Caroline Kretschmer
Publikováno v:
REGE Revista de Gestão, Vol 30, Iss 2, Pp 190-206 (2023)
Purpose – The objective of this research is to analyze the microfoundations of dynamic capabilities used by microbreweries in Porto Alegre (Brazil) in their coopetition strategies. Design/methodology/approach – A case study with a qualitative app
Externí odkaz:
https://doaj.org/article/24e5720bddfe444ba902b3a490455802
Publikováno v:
Faces: Revista de Administração, Vol 19, Iss 4 (2021)
The influence of digital platforms can assembly and intermediate connections, relations, and interactions in the sharing economy (SE). However, there is an opportunity to explain the role and agency of digital platforms in consumption and service rel
Externí odkaz:
https://doaj.org/article/22e5d63b4b014c659f327b2960c35991
Autor:
Priscila Silva Esteves, Nilson Varella Rübenich, Alexandre Borba da Silveira, Anelise D`Arisbo, Nilo Alves Barcelos, Luiza Venzke Bortoli Foschiera, Nicoly Nunes Fraga, Erik Silva da Costa, Dandara Giombelli Grando
Relatório de assessoria de gestão realizada através do Projeto IFRS Contribui, uma iniciativa multicampi do IFRS que presta assessoria gratuita para micro e pequenas empresas que enfrentam dificuldades devido a Covid-19.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::30a5fd3320bd732ac86fcf955bc24c8d
Relatório de assessoria de gestão realizada através do Projeto IFRS Contribui, uma iniciativa multicampi do IFRS que presta assessoria gratuita para micro e pequenas empresas que enfrentam dificuldades devido a Covid-19. Curricularização da Exte
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::782dd6f24bb8a1aaae08378cb30129d9
Publikováno v:
Journal of International Consumer Marketing. 34:51-71
Technology development is routinely seen as the solution to stay relevant, however, many organizations are unsure of exactly how to capitalize on such technology. This paper builds on current traditional market research (TMR) with deep customer insig
Publikováno v:
Revista Gestão e Desenvolvimento, Vol 18, Iss 1, Pp 172-193 (2021)
RESUMO A utilizacao de tecnologia vem sendo largamente utilizada para influenciar o consumo consciente, principalmente na formacao de comunidades no contexto virtual. Por conta disso, este trabalho teve o objetivo de identificar as relacoes entre env
The sharing economy (SE) includes economic, social, and technological arrangements to promote collaborative relations between users and providers willing to share assets through digital platforms (DP). Even evolving fast, there is an opportunity to d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::216a17dd05aa929403453a7e58f56509
https://doi.org/10.4018/978-1-7998-7545-1.ch002
https://doi.org/10.4018/978-1-7998-7545-1.ch002