Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Alexandra Vignolles"'
Publikováno v:
European Advertising Academy ISBN: 9783658404284
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c14f9885befa5b066d259e73cb995774
https://doi.org/10.1007/978-3-658-40429-1_22
https://doi.org/10.1007/978-3-658-40429-1_22
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art
Autor:
Fabrice Desmarais, Alexandra Vignolles
Publikováno v:
European Advertising Academy ISBN: 9783658248772
An important touchpoint in advertising is the voice used to catch and hold customers’ attention. This touchpoint is especially crucial in radio and television where the voice is employed to reach the consumers on a cognitive and an emotional level
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80073abffce9e6e77670818985783d85
https://doi.org/10.1007/978-3-658-24878-9_6
https://doi.org/10.1007/978-3-658-24878-9_6
Autor:
Benoit Faye, Alexandra Vignolles
Publikováno v:
Revue d’Économie Régionale & Urbaine. :977-1016
Depuis les travaux de Jacobs (1961) et Lynch (1969), la notion d'identite urbaine s'est developpee en economie et en geographie urbaines, en psychologie sociale et plus recemment en sciences de gestion (marketing et management touristique). L'etat de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e7d4cec4c63afbb595083070b8715893
https://doi.org/10.3917/reru.165.0977
https://doi.org/10.3917/reru.165.0977
Publikováno v:
Recherches en Sciences de Gestion. :153-172
La gestion de la marque employeur represente l’ensemble des efforts faits par une organisation pour communiquer aupres de ses cibles les avantages a travailler pour elle et le message selon lequel elle est un employeur de choix. Cet article present
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e80f3aeffe3301e83379bc40d14f8bba
https://doi.org/10.3917/resg.112.0153
https://doi.org/10.3917/resg.112.0153
Publikováno v:
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 34:429-437
The war for talent has led organizations to develop a strong employer brand to attract and retain skilled employees. Few studies have examined the antecedents and consequences of the internal employer brand. We focus on (i) the influence of employee-
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::719cb4405cac4d340ee0ff9ded986d3c
https://doi.org/10.1002/cjas.1379
https://doi.org/10.1002/cjas.1379
Publikováno v:
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 34:o17-o26
The war for talent has led organizations to develop a strong employer brand to attract and retain skilled employees. Few studies have examined the antecedents and consequences of the internal employer brand. We focus on the influence of employee-orga
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e9f605f5f0815c9ee490c86f282c274b
https://doi.org/10.1002/cjas.1389
https://doi.org/10.1002/cjas.1389
Publikováno v:
Journal of Wine Economics
Journal of Wine Economics, Cambridge University Press (CUP), 2018, 13 (1), pp.57-82. ⟨10.1017/jwe.2018.3⟩
Journal of Wine Economics, Cambridge University Press (CUP), 2018, 13 (1), pp.57-82. ⟨10.1017/jwe.2018.3⟩
Crowdfunding has recently emerged as a novel way of financing new ventures. It coincides with a growing interest in wine as an investment good and with a search for new funding opportunities by wine makers. In this study, we examine potential investo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::14af7ae19acaade15819ec807e88cb27
http://hdl.handle.net/20.500.12278/25842
http://hdl.handle.net/20.500.12278/25842
Publikováno v:
Revue Française de Gestion. 41:63-82
Les chercheurs et les praticiens s’intéressent de plus en plus largement au concept de marque employeur, défini comme l’ensemble des avantages fonctionnels, économiques et psychologiques inhérents à l’emploi, grâce auxquels une entreprise
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::750e73463e248b442b1dc30761b4953f
https://doi.org/10.3166/rfg.246.63-82
https://doi.org/10.3166/rfg.246.63-82