Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Alexandra Ponomareva"'
Autor:
Alexandra Ponomareva, Maxim Ponomarev
Publikováno v:
Marketing and Smart Technologies ISBN: 9789811692710
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6f644069a49ebae3d181f147ce65ce7f
https://doi.org/10.1007/978-981-16-9272-7_21
https://doi.org/10.1007/978-981-16-9272-7_21
Autor:
Natalia Gafiatullina, Elena Shavardova, Maxim Ponomarev, Alexandra Ponomareva, Vyacheslav Vasilenko, Galina Stankevich, Elena Stepanova, Svetlana Mazneva, Nikolay Dorofeev, Oksana Nor-Arevyan, Yana Nigmatulina, Alena Cherevkova, Oleg Cherevkov, Andrew Bedrik, Maya Astvatsaturova, Natalia Doronina, Marina Fastova, Tatiana Ivanova, Anna Malakhova, Maria Kobleva, Galina Rogochaya, Olga Fetisova, Kristina Chanturia, Magomed Magomedov, Igor Bocharov, Ekaterina Rubannikova, Anastasia Petrovskaya, Anna Donskikh, Elena Ananyeva, Tatiana Trishina, Marina Reutova, Evgeny Reutov, Sivak Sergey, Galina Kontsevich, Sergey Dyuzhikov
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f47a6ff9be14e4bad7948f1354e5788a
https://doi.org/10.18522/801287924
https://doi.org/10.18522/801287924
Autor:
Alexandra Ponomareva, Maira H. Zhumanova, Irina Vasilievna Solovieva, Ekaterina Evgenevna Puchkova, Tatyana A. Kolchugina
Publikováno v:
Lecture Notes in Networks and Systems ISBN: 9783030694142
Purpose: The purpose of the study is to describe the existing methods and criteria for evaluating effectiveness used in higher education institutions, to consider the contradictions that arise in the university environment in the interaction of the m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0fe0fb8693011a69587b8f819f1986ca
https://doi.org/10.1007/978-3-030-69415-9_64
https://doi.org/10.1007/978-3-030-69415-9_64
Autor:
Alexandra Ponomareva, Maxim Ponomarev
Publikováno v:
Comprehensible Science ISBN: 9783030660925
The article reveals the essence of the “academic freedom” concept and phenomenon, develops the directions for the development of universities as an intellectual and creative organizations based on the implementation of the academic freedoms’ pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0a07c4bfe13f40319c6d3c8225e4af86
https://doi.org/10.1007/978-3-030-66093-2_25
https://doi.org/10.1007/978-3-030-66093-2_25
Publikováno v:
Digital Science 2019 ISBN: 9783030377366
The article represents the study of the specifics of the formation, management and evaluation of the reputation ratings effectiveness in the digital environment. As a methodological basis for the presented research, the concept of social representati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::16dd11f48bf3cb34d1f922afd2bdfd26
https://doi.org/10.1007/978-3-030-37737-3_2
https://doi.org/10.1007/978-3-030-37737-3_2
Publikováno v:
Digital Economy: Complexity and Variety vs. Rationality ISBN: 9783030295851
The paper presents approaches to the problem of the use of musical events and mega-events as instruments for the formation and promotion of the city/area brand, development of their infrastructure and socio-economic indicators. The author’s conclus
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a7503d211dbe49537d6876d0e765f177
https://doi.org/10.1007/978-3-030-29586-8_14
https://doi.org/10.1007/978-3-030-29586-8_14
Publikováno v:
Advances in Intelligent Systems and Computing ISBN: 9783030023508
Creative tools based on the use of digital technologies form a new type of “brand to consumer” communication, its special feature is the realization of the socio-psychological function of marketing. The brand’s solution of social and psychologi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a2d22b2d3033f644c07378e7d971216c
https://doi.org/10.1007/978-3-030-02351-5_6
https://doi.org/10.1007/978-3-030-02351-5_6
Autor:
Alexandra Ponomareva
Publikováno v:
The Creative and Copywriting in Communicational Marketing
This book presents and analyzes two important communication marketing tools: creatives and copywriting. The author describes problems associated with creative methods, creative technologies, creative management, naming and slogan development. In addi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::770c2c1067898dae73734d049f7ab990
https://doi.org/10.12737/17067
https://doi.org/10.12737/17067