Zobrazeno 1 - 10
of 171
pro vyhledávání: '"Alexandra Montoya-Restrepo"'
Autor:
Iván Alonso Montoya-Restrepo, Javier A. Sánchez Torres, Sandra Patricia Rojas Berrio, Alexandra Montoya-Restrepo
Publikováno v:
Innovar: Revista de Ciencias Administrativas y Sociales, Vol 30, Iss 75, Pp 43-56 (2020)
The purpose of this paper is to consolidate the measurement of a lovemark and unify a set of elements that form a lovemark in university institutions by considering the differences between students and graduates. Based on a review of factors that bui
Externí odkaz:
https://doaj.org/article/988381f6cf7349c9b20929eb7c31a14d
Publikováno v:
Logos Ciencia & Tecnología, Vol 10, Iss 1, Pp 84-94 (2018)
La investigación tuvo como objetivo proponer una alternativa socioeconómica para la producción de hoja de coca en Colombia. Metodología: A partir de las propiedades industriales de la planta y sus usos ancestrales se propone la utilización del m
Externí odkaz:
https://doaj.org/article/58457d3f211940799746cff4b0d9589b
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
This study aims to analyze the impact of social media on pre‑purchase decision‑making among both current and future professionals. For this analysis, information obtained from a previous bibliometric study was used. From this study, 6 research qu
Externí odkaz:
https://doaj.org/article/a2f078d9c44f49c59cfe150068af9a62
Publikováno v:
Calle 14: Revista de Investigación en el Campo del Arte, Vol 19, Iss 35, Pp 146-159 (2024)
El modelo de negocios es una herramienta conceptual que evidencia la estructura simplificada de una organización, permitiéndoles guiar la toma de decisiones y las acciones para la implementación de la estrategia. En la actualidad, los cambios en e
Externí odkaz:
https://doaj.org/article/d3407fa14202476ea9ab1284b88449d8
Publikováno v:
Revista CEA, Vol 10, Iss 23, Pp e2991-e2991 (2024)
Objetivo: identificar los elementos o factores que influyen en la relación entre el greenwashing y el green brand equity. Diseño/metodología: para llevar a cabo este estudio se optó por una metodología de tipo exploratorio con un enfoque cuali
Externí odkaz:
https://doaj.org/article/99aa4d6dbf4b4ca78fb527ade32ea9ed
Autor:
Andres Ramirez-Barrera, Sandra Rojas-Berrio, Jeisson Rincon-Novoa, Luz Alexandra Montoya-Restrepo
Publikováno v:
Je-LKS: Journal of E-Learning and Knowledge Society, Vol 20, Iss 1 (2024)
This paper aims to review the literature related to the experience of students and teachers in Higher Education in times of the COVID-19 pandemic. A Systematic Literature Review was conducted using the scientific databases Scopus and Web of Science,
Externí odkaz:
https://doaj.org/article/f23d34a7c5874da6beb1052cdc9add3e
Publikováno v:
Kepes, Vol 20, Iss 28 (2024)
A growing interest has been seen in the DART Model in recent years as a basis for co-creating value through its four variables: Dialogue, Access, Risk assessment and Transparency. This has led to an increase in scientific production not only because
Externí odkaz:
https://doaj.org/article/ff1b01406a884bbd8be6d47c7c7252b9
Publikováno v:
Dyna, Vol 90, Iss 230 (2023)
Externí odkaz:
https://doaj.org/article/cda1d339bd874900bc60839697da07a9
Publikováno v:
I+D Revista de Investigaciones, Vol 17, Iss 2, Pp 71-87 (2022)
The following document seeks to evaluate the contribution of an integrative model that allows, through the Digital Marketing Strategy, the value recognition of the cocreated content generation and the storytelling in the market the micro-segmentation
Externí odkaz:
https://doaj.org/article/cb36499a75fa478ebd7310ff620de47f
Autor:
Alonso Montoya-Restrepo, Iván1 iamontoyar@unal.edu.co, Alexandra Montoya-Restrepo, Luz1 lamontoyar@unal.edu.co
Publikováno v:
Dyna. 2023 Special Issue, Vol. 90, p29-37. 9p.