Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Alexandra‐Maria Drule"'
Publikováno v:
European Journal of Studies in Management and Business. 24:1-20
Although the broad concept of celebrity endorsement is not new, the popularity of its Social Media version skyrocketed over the last several years, being exploited even by notorious and top-tier companies. A substantial body of academic research appr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b5288a4574a9064154fd7a888ab3a18d
https://doi.org/10.32038/mbrq.2022.24.01
https://doi.org/10.32038/mbrq.2022.24.01
Publikováno v:
Marketing – from Information to Decision Journal. 3:45-57
The current paper used content analysis to examine 50 commercials featuring the most internationally visited cities in the world as of 2019. It analyzed the components, scenes, and frames used to create the projected image of an attractive tourism de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d9c0eeb60df091144f4b766c136ab38c
https://doi.org/10.2478/midj-2020-0004
https://doi.org/10.2478/midj-2020-0004
Publikováno v:
Marketing – from Information to Decision Journal. 2:5-17
The use of celebrities for endorsement activities is a well established part of the marketing communication strategy. Yet, the communication “playground” is changing as we witness significant changes in the channels used for information transmiss
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e2b1cb032bc5e4b8f0fa153954bfee21
https://doi.org/10.2478/midj-2019-0006
https://doi.org/10.2478/midj-2019-0006
Publikováno v:
Procedia - Social and Behavioral Sciences. 62:431-435
The religious tourism phenomenon arouses the interest of many researchers and practitioners, but few concentrated on the non- religious motivation of religious travelers. Using a questionnaire based on the model, more than 1600 Orthodox people from R
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::60d636ba04a472be67fbed57967c3511
https://doi.org/10.1016/j.sbspro.2012.09.070
https://doi.org/10.1016/j.sbspro.2012.09.070