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pro vyhledávání: '"Alexander Kluth"'
Autor:
Alexander Kluth, Yung-Shen Yen
Publikováno v:
Advances in Economics and Business. 7:65-68
This study aims to identify the potential factors for improvement and to generate optimization measures for the Omni-channel strategy. We used the fashion label 'Marc O'Polo', a premium brand in the world, as a study case. This study found that the O
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1a45f0e17d706a108730cad55e2d746b
https://doi.org/10.13189/aeb.2019.070201
https://doi.org/10.13189/aeb.2019.070201
