Zobrazeno 1 - 10
of 47
pro vyhledávání: '"Alexander Chernev"'
Autor:
Sean Blair, Alexander Chernev
Publikováno v:
Journal of Consumer Psychology. 31:551-569
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5c7c3eaa3cdfcca97bf492802911505e
https://doi.org/10.1002/jcpy.1195
https://doi.org/10.1002/jcpy.1195
Autor:
Alexander Chernev, Neal J. Roese
Publikováno v:
Kellogg School of Management Cases. :1-15
Harley-Davidson's first-ever chief marketing officer has his work cut out for him as the classic American motorcycle manufacturer seeks to curb slowing sales from aging customers. The dilemma: what to do with its less known and unprofitable Buell bra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::413fe6e62e863551dc38daab8ce87197
https://doi.org/10.1108/case.kellogg.2021.000017
https://doi.org/10.1108/case.kellogg.2021.000017
Autor:
Vasilia Kilibarda, Alexander Chernev
Publikováno v:
Kellogg School of Management Cases. :1-17
This case features an entrepreneur striving to rapidly grow a successful chain of hair salons that serve women with afro hair. After doubling from 13 to 26 salons across Brazil in 2014, the founders' expansion plan called for 120 Beleza Natural salon
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::52adb7d927058352ca8b9e17d72af55f
https://doi.org/10.1108/case.kellogg.2021.000006
https://doi.org/10.1108/case.kellogg.2021.000006
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1a3c4fd93a7d97a0b6c896a73ca7135a
https://doi.org/10.2139/ssrn.3988848
https://doi.org/10.2139/ssrn.3988848
Autor:
Alexander Chernev, Philip Kotler
The ultimate marketing resource from the world's leading scholars From the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new materi
Klassische Konzepte, Leitlinien und Beispiele wurden beibehalten und mit den modernen Realitäten, auf die Marketing trifft, verknüpft. Drei allgemein wirksame Kräfte Globalisierung, Technologie und gesellschaftliche Verantwortlichkeit wurden al
Autor:
Alexander Chernev, Ryan Hamilton
Publikováno v:
Handbook of Research on Retailing. :132-152
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2fc13cac922f48ef52e20c79e22b0196
https://doi.org/10.4337/9781786430281.00014
https://doi.org/10.4337/9781786430281.00014
Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed
This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It