Understanding Segment-specific Key Drivers to Guide Strategy: The Impact of Value on Key Drivers of Relative Satisfaction

Autor: Tiffany Perkins-Munn, Heather Evans, Alexander Buoye, Dan Rubin, Timothy Keiningham, Lerzan Aksoy

Publikováno v: Journal of Creating Value. 8:284-305

The purpose of this research is to establish a procedure for identifying the distinct key drivers of relative satisfaction for customer segments defined in terms of value. A survey approach was used to elicit 3,793 brand ratings from 693 customers wh

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2f3518e36a04d4b71e4d08f8e6a10796
https://doi.org/10.1177/23949643221117661

An examination of relative satisfaction and share of wallet : Investigating the impact of country and customer characteristics

Autor: Alexander Buoye

Publikováno v: Journal of Service Theory and Practice, 2016, Vol. 26, Issue 3, pp. 297-314.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JSTP-08-2014-0182

Intellectual property extensions in entertainment services: Marvel and DC comics

Autor: Zeyang Gong, Natalie Lao, Alexander Buoye, Arne De Keyser

Publikováno v: Journal of Services Marketing. 34:239-251

Purpose The purpose of this paper is to look into the topic of IP category extensions in an entertainment setting. The main goal of the study is to explore the reciprocal spillover effect of customer experience (CX) ratings with an intellectual prope

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::fd33babc72a2435a481bbe61bd76f8ed
https://doi.org/10.1108/jsm-06-2019-0224

Some Foundational Factors for Promoting Human Flourishing

Autor: Timothy L. Keiningham, Alexander Buoye, Mark S. Rosenbaum, Jay Kandampully, Anuar Juraidini, Charles M. A. Clark

Publikováno v: Humanistic Management Journal. 4:219-233

This investigation examines several key factors believed to promote human flourishing, specifically: Factor 1: Age, Education, & Healthcare, Factor 2: Labor Force Participation, Factor 3: Crime, Factor 4: Income, Factor 5: Youth Unemployment and Fact

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::663eed4ae1188385875acdd4f3682417
https://doi.org/10.1007/s41463-019-00064-8

The interplay of customer experience and commitment

Autor: Sabine Benoit, Helen Bruce, Julija Dzenkovska, Yi-Chun Ou, Timothy L. Keiningham, Linda Nasr, Mohamed Zaki, Alexander Buoye, Joan Ball

Publikováno v: Keiningham, T L, Ball, J, Benoit, S, Bruce, H, Buoye, A, Dzenkovska, J, Nasr, L, Ou, Y-C & Zaki, M 2017, ' The Interplay of Customer Experience and Commitment ', Journal of Services Marketing . https://doi.org/10.1108/JSM-09-2016-0337

Purpose This research aims to better understand customer experience, as it relates to customer commitment and provides a framework for future research into the intersection of these emerging streams of research. Design/methodology/approach This resea

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0aa39885899e592f57d5d883588fe2c7
https://doi.org/10.1108/jsm-09-2016-0337