Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Alexa B. Burmester"'
Publikováno v:
Journal of the Academy of Marketing Science.
How does advertising affect supply and demand in the entertainment industry? Different advertising and distribution mechanisms and unique product characteristics limit the transferability of findings from other industries to the entertainment industr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b5c6f19983db08820cbfde04d529f0e8
https://doi.org/10.1007/s11747-022-00916-0
https://doi.org/10.1007/s11747-022-00916-0
Publikováno v:
International Journal of Research in Marketing. 33:428-448
The economic value of celebrity brands is heavily influenced by their ability to generate large-scale consumer interest. We develop a comprehensive framework for the drivers of celebrities' market popularity (in terms of consumer interest generated b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ca639384ee496d498f0f605ce949ad94
https://doi.org/10.1016/j.ijresmar.2015.09.003
https://doi.org/10.1016/j.ijresmar.2015.09.003
Publikováno v:
International Journal of Research in Marketing. 32:408-417
When companies launch new products, they need to understand the impact of publicity and advertising on sales. What is their relative effectiveness? Do they strengthen each other (have a positive interaction effect) or weaken each other (have a negati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::78394e2d8f1d91ccbcf62f806fba178f
https://doi.org/10.1016/j.ijresmar.2015.05.005
https://doi.org/10.1016/j.ijresmar.2015.05.005
Publikováno v:
International Journal of Research in Marketing, 33(2), 343-356. ELSEVIER SCIENCE BV
The rise of the Internet and new online services have led to the wide-scale illegal distribution of digital entertainment products, such as music, movies, games, and books. We analyze whether firms in the entertainment industry should fight unlicense
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3c4a1a5d3745cb91f3bdf63ee80829f0
https://research.rug.nl/en/publications/b5b73da4-7550-400d-b665-55f088cd78d7
https://research.rug.nl/en/publications/b5b73da4-7550-400d-b665-55f088cd78d7
