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Publikováno v:
Sustainability, Vol 12, Iss 8338, p 8338 (2020)
Sustainability
Volume 12
Issue 20
Sustainability
Volume 12
Issue 20
In cause-related marketing (CRM) programs, the fit between the cause and brand is an important factor influencing consumer perceptions and behavior. However, the literature demonstrates that there is disagreement regarding the effect of cause&ndash
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::45c062f32273188e875e1e9818c6992d
https://doi.org/10.3390/su12208338
https://doi.org/10.3390/su12208338
