Zobrazeno 1 - 10
of 35
pro vyhledávání: '"Alev Koçak Alan"'
Günümüzde, müşteriler yalnızca satın alım aşamasındaki aktörler değil, satın alım sonrasında gerçekleştirdikleri farklılaşan davranışlarla işletme faaliyetlerinde aktif rol oynayan taraflardır. Müşteri vatandaşlık davranı
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::790e456f8f309df7d7bedae0fb80f05f
https://avesis.gsu.edu.tr/publication/details/b7a99807-e875-4988-9464-63fb39b238e9/oai
https://avesis.gsu.edu.tr/publication/details/b7a99807-e875-4988-9464-63fb39b238e9/oai
Publikováno v:
İzmir İktisat Dergisi. 35:573-592
Dijital dünyanın önemli bir temsilcisi olan mobil uygulamalar, müşterilerin çevrimiçi ortamda farklı alanlarda hizmet almak için kullandığı araçlardandır. Bu alanların açığa çıkardığı uygulamalardan biri mobil navigasyon uygula
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f436f7bc6375fcb9f6974fb00e2835de
https://doi.org/10.24988/ije.202035310
https://doi.org/10.24988/ije.202035310
© 2021 Elsevier B.V.Online game playing represents a prominent consumption pattern of the digital world. The online games market is therefore a major topic of concern for behavioral research to understand and explain the consumer responses. One vita
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ec1776fead40701c3032a3bf025df703
https://avesis.gsu.edu.tr/publication/details/9ee0d478-e449-4712-b761-e1fe6dba0ca4/oai
https://avesis.gsu.edu.tr/publication/details/9ee0d478-e449-4712-b761-e1fe6dba0ca4/oai
The continuous development of technology makes marketing scholars and practitioners more dynamic and open to apply new approaches and make new investigations about digital marketing. One of these techniques, the VOSviewer science mapping, was used in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a3f0c31e94dedcfe945e9c2ba800d9d8
https://doi.org/10.4018/978-1-7998-4772-4.ch010
https://doi.org/10.4018/978-1-7998-4772-4.ch010
© 2021 Westburn Publishers Ltd.One reflection of the digital age is creating personalised experiences in different ways by collecting and processing personal level information about individuals. Understanding and explaining this process can be benef
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bb998cccbecbd692ad536b8924a6d9b3
https://avesis.gsu.edu.tr/publication/details/df40b5f9-c1a9-45d2-8d3e-931b8925cbf3/oai
https://avesis.gsu.edu.tr/publication/details/df40b5f9-c1a9-45d2-8d3e-931b8925cbf3/oai
In today’s business world, customers do not only behave in a consequence-oriented way in their communication with the company or the brand such as purchasing. They are active participants in the “customer relationships” process. As a reflection
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::36ba515f8b283a82461dcfd253e1af7c
https://avesis.gsu.edu.tr/publication/details/1a516edf-331e-4364-a7c4-7665a4e5b3e2/oai
https://avesis.gsu.edu.tr/publication/details/1a516edf-331e-4364-a7c4-7665a4e5b3e2/oai
PurposeThis study aims to examine the wearable devices market as an essential representative of the digital age using a framework based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and the context of sports wearables.Design/metho
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::77ef8df40ca4227b1393ca288922cf02
https://avesis.gsu.edu.tr/publication/details/6b247d4c-5f9f-437b-a553-895af40f7329/oai
https://avesis.gsu.edu.tr/publication/details/6b247d4c-5f9f-437b-a553-895af40f7329/oai
Autor:
Alev Koçak Alan, Ebru Tümer Kabadayı
Publikováno v:
The European Proceedings of Social and Behavioural Sciences.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bc21e038ea9099e72c01539c086d6888
https://doi.org/10.15405/epsbs.2019.12.03.10
https://doi.org/10.15405/epsbs.2019.12.03.10
Publikováno v:
Doğuş Üniversitesi Dergisi, Vol 19, Iss 2, Pp 75-94 (2018)
Bu çalışmanın amacı, popülaritesi her geçen gün artmakta olan mobil alışveriş olgusu ve günümüz tüketicilerini mobil alışverişe yönlendiren faktörlerin incelenmesidir. Çalışma kapsamında, mobil alışverişte kullanım kolayl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c0e7281a1882c0874a31265f2cd4945e
https://doi.org/10.31671/dogus.2018.6
https://doi.org/10.31671/dogus.2018.6
Publikováno v:
Volume: 17, Issue: 66 493-504
Elektronik Sosyal Bilimler Dergisi
Elektronik Sosyal Bilimler Dergisi
Teknolojik gelişmeler ve yaygınlaşan internet kullanımı, işletmelerin hedef müşterilerine dijital medya gibi yeni ve yenilikçi yollar ile ulaşmasına neden olmaktadır. Tüketicilerin dijital pazarlama faaliyetlerini kullanımının artmas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8f0c74db12454d59b67c1f65ab65176c
https://doi.org/10.17755/esosder.334699
https://doi.org/10.17755/esosder.334699