Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Alena Kostyk"'
Publikováno v:
International Journal of Market Research. 63:685-692
No abstract available.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b6bcb1be176c6f893936373be9839604
https://doi.org/10.1177/14707853211057172
https://doi.org/10.1177/14707853211057172
Autor:
David Trafimow, Michael R. Hyman, Alena Kostyk, Ziyuan Wang, Tingting Tong, Tonghui Wang, Cong Wang
Marketing scholars often compare groups that occur naturally (e.g., socioeconomic status) or due to random assignment of participants to study conditions. These scholars often report group means, standard deviations, and effect sizes. Although such s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::116000e52a7c69bd36a29dde76033a7c
https://eprints.gla.ac.uk/265455/1/265455.pdf
https://eprints.gla.ac.uk/265455/1/265455.pdf
Autor:
Alena Kostyk, Bruce A. Huhmann
Publikováno v:
European Journal of Marketing. 55:1747-1779
Purpose Two studies investigate how different structural properties of images – symmetry (vertical and horizontal) and image contrast – affect social media marketing outcomes of consumer liking and engagement. Design/methodology/approach In Study
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::df151b9f8e9bb4a1501b3533d82f9dfe
https://doi.org/10.1108/ejm-09-2018-0629
https://doi.org/10.1108/ejm-09-2018-0629
Consumer autonomy is a fundamental topic for marketing ethics scholars. Nonetheless, autonomy’s philosophical treatment may have compromised its conceptual clarity. After reviewing the relevant ethics literature on consumer autonomy, the benefits o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::00c8a6b77820d94c3b5e2534af62dc3d
https://eprints.gla.ac.uk/268087/1/268087.pdf
https://eprints.gla.ac.uk/268087/1/268087.pdf
Publikováno v:
Journal of Business Research. 114:93-101
Knowing related empirical facts as precisely as possible is crucial to knowledge development. Does the sampling precision of published consumer research ensure it contributes meaningfully to marketing science? To answer this question, the sampling pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2ee87805f1bec01b871af6a7f7718319
https://doi.org/10.1016/j.jbusres.2020.04.008
https://doi.org/10.1016/j.jbusres.2020.04.008
Publikováno v:
Virtual Reality and Mixed Reality ISBN: 9783031162336
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a30451a74b6bef3680a598f1b2a66fd
https://doi.org/10.1007/978-3-031-16234-3_13
https://doi.org/10.1007/978-3-031-16234-3_13
Autor:
Michael R. Hyman, Alena Kostyk
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::021a7796a3112c3105ce53720e817010
https://doi.org/10.1007/978-3-030-89883-0_75
https://doi.org/10.1007/978-3-030-89883-0_75
This essay discusses social disruptions, social discontinuities, and associated interventions by social marketers and public policymakers. Prescriptive touchpoints for such interventions are (1) mitigating social disruptions via phronetic marketing,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b6381ac3473cbfe9a59aff39d31fc858
https://eprints.gla.ac.uk/226627/2/226627.pdf
https://eprints.gla.ac.uk/226627/2/226627.pdf
Publikováno v:
International Journal of Market Research. 61:552-555
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3898a2356ba7c2606e07497172585316
https://doi.org/10.1177/1470785319870622a
https://doi.org/10.1177/1470785319870622a