Zobrazeno 1 - 10
of 57
pro vyhledávání: '"Aleksandra Krajnović"'
Publikováno v:
Elektronički Zbornik Radova Veleučilišta u Šibeniku, Vol 15, Iss 3-4, Pp 29-38 (2021)
In this modern world characterized by rapid change, the role of marketing is increasingly important. Developing a brand is one way in which a competitive advantage can be achieved. The work defines the concept of luxury through the prism of marketing
Externí odkaz:
https://doaj.org/article/da09dc73e5df4b2783dcee9001a049e0
Publikováno v:
Interdisciplinary Description of Complex Systems, Vol 19, Iss 2, Pp 257-280 (2021)
This article investigates the impact of the coronavirus pandemic COVID-19 on marketing within cultural institutions, specifically in the field of digital marketing. The aim is to examine how the pandemic has affected digital strategies, marketing com
Externí odkaz:
https://doaj.org/article/9119c6d274c34ea0820cf73f49f02ca8
Autor:
Aleksandra Krajnović
Publikováno v:
Acta Economica et Turistica, Vol 6, Iss 1 - 2, Pp 41-62 (2020)
Astrotourism as special interest tourism is increasingly gaining attention from scientists and practitioners. The paper presents an overview of recent research in the field of this new form of tourism, which began as a kind of market niche, to become
Externí odkaz:
https://doaj.org/article/149225023f344818bd771e61b8866590
Autor:
Aleksandra Krajnović, Jurica Bosna
Publikováno v:
Review of Innovation and Competitiveness, Vol 4, Iss 2, Pp 55-60 (2018)
Externí odkaz:
https://doaj.org/article/a96b6ff885f04fec986c859e480cd8c8
Publikováno v:
Tourism and Hospitality Management, Vol 20, Iss 1, Pp 121-136 (2014)
The purpose – the purpose of this paper is to research the role of marketing concept in the cultural institutions in the city of Zadar. Design – The special focus is given to analysis the importance and advantage of networking of all cultural in
Externí odkaz:
https://doaj.org/article/0dc014b60a204c6cadda4dcb14389370
Publikováno v:
Tourism and Hospitality Management, Vol 19, Iss 2, Pp 201-215 (2013)
The purpose – The purpose of this paper is to support the thesis that a region represents a key functional and geographical entity which requires branding and development of marketing activities. Its geographical components are tourism clusters tha
Externí odkaz:
https://doaj.org/article/ab13056082a44c238f0535b3e9223cd4
Publikováno v:
Academica Turistica. 14:23-37
The purpose of this paper is to explore the issue of sustainable development of tourism in island destinations through the example of the island of Pag in Croatia. This paper aimed to find out the extent of sustainable tourism development on the isla
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1c2c7c8510137e46f7338bbe298d6e0d
https://doi.org/10.26493/2335-4194.14.23-37
https://doi.org/10.26493/2335-4194.14.23-37
Publikováno v:
Poslovna izvrsnost - Business excellence. 13:143-164
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69a933068d348803061df50fb65dbf7d
https://doi.org/10.22598/pi-be/2019.13.1.143
https://doi.org/10.22598/pi-be/2019.13.1.143
Autor:
Aleksandra Krajnović, Monika Hordov
Publikováno v:
CroDiM : International Journal of Marketing Science
Volume 4
Issue 1
Volume 4
Issue 1
U posljednje vrijeme novi prostor za turističku valorizaciju postalo je – nebo, odnosno Svemir, kroz razvoj novog oblika turizma nazvanog astroturizam. Ovaj rad predstavlja navedeni selektivni oblik turizma i njegovu promociju u digitalnom marketi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______951::9fc81ef87844c9a3866bbb43636f87dc
https://hrcak.srce.hr/file/370326
https://hrcak.srce.hr/file/370326
Autor:
Aleksandra Krajnović
Publikováno v:
Studies in Rhythm Engineering ISBN: 9789813363731
We live in a time that demands more creativity in all spheres of life and business, so creativity is imperative and necessity of the twenty-first century. In this chapter, the author argues the thesis according to which the advertisements and brandin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::43267bfc25ca73581fc77c5a376d91f0
https://doi.org/10.1007/978-981-33-6374-8_8
https://doi.org/10.1007/978-981-33-6374-8_8
