Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Aleksandra Kovacheva"'
Publikováno v:
Journal of Retailing. 98:667-684
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::14ae6d9a92baa16a40aca6ea1a731762
https://doi.org/10.1016/j.jretai.2022.04.002
https://doi.org/10.1016/j.jretai.2022.04.002
Publikováno v:
Journal of the Academy of Marketing Science.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4ed0542eeae6ad59d4f7fded958b0452
https://doi.org/10.1007/s11747-023-00941-7
https://doi.org/10.1007/s11747-023-00941-7
Publikováno v:
Sustainability; Volume 14; Issue 14; Pages: 8900
Social media posts, and memes in particular, offer important opportunities for social media users and organizations to disseminate information about climate change. However, as this topic remains controversial, memes often elicit comments that may op
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7128e9b7c30681d56ca2935373719a27
Publikováno v:
Psychology & Marketing. 38:196-211
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::db239088b87c8ec15212cad85a6bde45
https://doi.org/10.1002/mar.21434
https://doi.org/10.1002/mar.21434
Autor:
J. Edward Russo, Aleksandra Kovacheva, Sudeep Bhatia, Rajesh Bagchi, Chris Janiszewski, Nathaniel J. S. Ashby, Martin Meissner, Milica Milosavljevic Mormann, Thomas L. Griffiths, Anocha Aribarg, Kellen Mrkva
Publikováno v:
Marketing Letters. 31:381-392
This paper examines consumers’ attention traces (e.g., sequences of eye fixations and saccades) during choice. Due to reduced equipment cost and increased ease of analysis, attention traces can reflect a more fine-grained representation of decision
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f00e3ad88b0dd85d6dd7ee7204dfa0a0
https://doi.org/10.1007/s11002-020-09520-0
https://doi.org/10.1007/s11002-020-09520-0
Autor:
Aleksandra Kovacheva, Cait Lamberton
Publikováno v:
Psychological Ownership and Consumer Behavior ISBN: 9783319771571
Every day people engage in numerous shared experiences – from having lunch with colleagues to going on a vacation with family. Despite the ubiquity of such experiences, little is known about how consumers organize and manage such experiences. In th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e56ced7a0b58eef843aefde69d2e5e8
https://doi.org/10.1007/978-3-319-77158-8_12
https://doi.org/10.1007/978-3-319-77158-8_12
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b484c4a6721e5805138528c6db34e7a
https://doi.org/10.2139/ssrn.3359913
https://doi.org/10.2139/ssrn.3359913
Publikováno v:
SSRN Electronic Journal.
In the present paper, we conceptualize and investigate customers’ preference for and responses to surprise offerings – products and services for which one or more core attributes are uncertain and unknown to the buyer at the time of purchase. We
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::645fbffb2881552a8e1de34429e72b84
https://doi.org/10.2139/ssrn.2927136
https://doi.org/10.2139/ssrn.2927136