Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Alec Minnema"'
Publikováno v:
International Journal of Research in Marketing, 34(1), 194-211. ELSEVIER SCIENCE BV
This study examines the impact of an instant reward program (IRP) with bonus premiums on consumer purchase behavior. An IRP is a rapidly growing form of short-term program that rewards consumers instantly with small premiums per fixed spending, where
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4c6de6724d6e5fca5582c25e5329717f
https://hdl.handle.net/11370/53844a74-f87d-48ff-8581-68dd39f77086
https://hdl.handle.net/11370/53844a74-f87d-48ff-8581-68dd39f77086
Publikováno v:
Journal of Retailing, 92(3), 253-267. ELSEVIER SCIENCE INC
While many studies examined the effects of online customer reviews (OCRs) on product sales, a clear understanding of the effects of OCRs on product returns is lacking. This study examines the impact of OCRs characteristics (valence, volume, and varia
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::84874ef11a4ffefa3ead658dfd20fe5d
https://doi.org/10.1016/j.jretai.2016.03.001
https://doi.org/10.1016/j.jretai.2016.03.001
Autor:
Jie Zhang, Leonardo J. Basso, Tammo H. A. Bijmolt, Matilda Dorotic, Alec Minnema, Nancy V. Wünderlich, Praveen K. Kopalle, Els Breugelmans, Willem Jan Mijnlieff
Publikováno v:
Marketing Letters
Marketing Letters, 26(2), 127-139. SPRINGER
Marketing Letters, 26(2), 127-139. SPRINGER
Despite the growing literature on loyalty program (LP) research, many questions remain underexplored. Driven by advancements in information technology, marketing analytics, and consumer interface platforms (e.g., mobile devices), there have been many
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7c778d8b0ba0cb1edab28d221f424fa3
https://lirias.kuleuven.be/handle/123456789/456392
https://lirias.kuleuven.be/handle/123456789/456392
