Consumer perceptions of a lamb meat communication campaign: A qualitative study

Autor: Uldemolins, Pilar, Maza, María T., Aldama, Sara

Publikováno v: Zaguán: Repositorio Digital de la Universidad de Zaragoza
Universidad de Zaragoza
Zaguán. Repositorio Digital de la Universidad de Zaragoza
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This article provides early insight into the effectiveness of advertising posters designed to promote new cuts of lamb meat with a Protected Geographical Indication (PGI) and investigate consumers’ perceptions of them; focus group techniques were u

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::607ebd2cd24a0cf6878c473e9e0863e8
http://zaguan.unizar.es/record/99112