Výsledky vyhledávání - "Alcina Teresa Gaspar Ferreira"

Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements

Autor: Cátia Fernandes Crespo, Alcina Teresa Gaspar Ferreira, Cédric Alain de Jesus Mendes

Publikováno v: International Journal of Sports Marketing and Sponsorship. 23:259-277

PurposeIn this study, we empirically analyse the effects of sports celebrities' image on consumers' engagement with them via social media and with their endorsed brand. In particular, we focus on the sport celebrity's athletic performance and marketa

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::88f11ea984f1769387f89f2a2cf94839
https://doi.org/10.1108/ijsms-12-2020-0211

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