Zobrazeno 1 - 10
of 96
pro vyhledávání: '"Alberto Sa Vinhas"'
Autor:
Alberto Sa Vinhas
Publikováno v:
Marketing Letters. 33:443-469
Publikováno v:
Marketing Letters. 33:415-439
Autor:
Alberto Sa Vinhas, Douglas Bowman
Publikováno v:
Journal of Services Marketing. 33:753-770
Purpose This study aims to determine the antecedents and consequences of information source choice to support a purchase decision for services high in experience attributes. Design/methodology/approach The authors conduct two studies to test their pr
Autor:
Jean Johnson, Alberto Sa Vinhas
Publikováno v:
Handbook of Research on Distribution Channels. :443-469
Publikováno v:
Marketing Letters. 33:441-441
Autor:
Richard Gibbs, Alberto Sa Vinhas
Publikováno v:
Marketing Letters. 29:291-305
The exclusive dealing literature suggests that manufacturers should protect exclusive dealers (ED) from intrabrand competition by assigning exclusive territories (ET). We consider ED systems without ET and investigate how manufacturers can enhance ED
Autor:
Jan B. Heide, Alberto Sa Vinhas
Publikováno v:
Marketing Science. 34:160-175
The focus of this paper is dual distribution channels in business-to-business markets. We take the perspective of the distributor, and examine how different forms of competition with a manufacturer-owned channel impact distributor opportunism. Next,
Publikováno v:
Management Science. 58:996-1011
Past research has shown how outcomes in interorganizational relationships are influenced by the characteristics of the individual relationship in question. Focusing on relationships between suppliers and their organizational buyers, we augment this p
Autor:
Richard Gibbs, Alberto Sa Vinhas
Publikováno v:
Marketing Letters. 23:645-659
The focus of this study is the impact of competitive relationships on the effectiveness of channel relationship management strategies. We argue that the characteristics of a reseller’s relationship with alternative manufacturers influence his/her e
The Antecedents of Double Compensation in Concurrent Channel Systems in Business-To-Business Markets
Autor:
Erin Anderson, Alberto Sa Vinhas
Publikováno v:
Journal of Personal Selling & Sales Management. 28:133-144
We look at a channel compensation strategy frequently adopted by business-to-business manufacturers that use their own channels and independent entities simultaneously to sell their products in a given territory: compensating both channels (double co