Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Albert J. Della Bitta"'
Publikováno v:
Journal of Marketing Theory and Practice. 30:226-239
Many marketers use sales promotions but excessive discounting can lower consumers’ internal reference prices. Scant research examines the implications of discounts and premiums varying in frequency...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3cbd0ec0593425dc98be3f915c6dbad4
https://doi.org/10.1080/10696679.2021.1923373
https://doi.org/10.1080/10696679.2021.1923373
Publikováno v:
Journal of Product & Brand Management. 15:394-401
PurposeThe paper seeks to show that marketing and psychology literature can shed light on why investors exhibit preferences for certain price ends. The perspective adopted is that the stock market is a marketplace in which investors, as consumers, bu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4e430e5fc5d2c05cf6f9ce0a955f0035
https://doi.org/10.1108/10610420610703720
https://doi.org/10.1108/10610420610703720
Publikováno v:
Journal of the Academy of Marketing Science. 21:281-292
This study reports an empirical investigation focusing on the length of time firms take in making major purchase decisions (DMT) and examines antecedents such as buyclass, firm size, decision-making unit (DMU) size, information sources, and size of t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f7eaca649729f78ed88bc5597ba95bc2
https://doi.org/10.1007/bf02894521
https://doi.org/10.1007/bf02894521
Publikováno v:
Telematics and Informatics. 9:87-100
Technological developments in telecommunications are going to bring about as fundamental a change in the functioning of organizations in the future as computers have in the recent past. The study reported in this paper is part of a large-sample surve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7bc4e1e9f17ffc6e930a6bd8fab7f87b
https://doi.org/10.1016/s0736-5853(05)80153-4
https://doi.org/10.1016/s0736-5853(05)80153-4
Autor:
Albert J. Della Bitta
Publikováno v:
Journal of the Academy of Marketing Science. 10:1-9
A paper by Sheth in the Fall 1979 issue of this journal assessed the status of the consumer behavior discipline. Various recommendations on future directions were also presented with that evaluation. The purpose of this paper is to comment on a numbe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3899289ff688208e926cef62e5b168d6
https://doi.org/10.1007/bf02721894
https://doi.org/10.1007/bf02721894
Autor:
Albert J. Della Bitta, Patricia W. Meyers, Ruby Roy Dholakia, Anil Pandya, Jehiel Zif, Aaron J. Alton, Nikhilesh Dholakia, Richard P. Nielsen, Robert W. Nason, Greg J. Lessne, Ronald A. Fullerton
Publikováno v:
Journal of Macromarketing. 6:65-69
A group of New England macromarketers met at the University of Rhode Island, Kingston, in July 1984 to explore research directions in macromarketing. At issue was the perceived need to accelerate empirical and applied work in macromarketing and to au
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::217ee3b471023521262fd9c14f471aa7
https://doi.org/10.1177/027614678600600109
https://doi.org/10.1177/027614678600600109
Publikováno v:
Journal of Travel Research. 16:10-15
This article describes a study undertaken to estimate the economic impact on the state of Rhode Island of the Tall Ships '76 Celebration, a short-term tourist-attracting event. The research method involved identifying distinct segments of the partici
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::91fe6e8bf599ae5acac50da063213d68
https://doi.org/10.1177/004728757701600203
https://doi.org/10.1177/004728757701600203
Autor:
Albert J. Della Bitta
Publikováno v:
Journal of the Academy of Marketing Science. 10:16-19
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d2832e0dfa72f64bcaac2daa8d4c37cc
https://doi.org/10.1007/bf02721896
https://doi.org/10.1007/bf02721896
Publikováno v:
Decision Sciences. 5:255-262
The Rokeach Dogmatism Scale was employed to identify subjects possessing either open or closed belief systems. Forty-eight subjects were randomly selected and assigned to eight open-open, eight open-closed, and eight closed-closed pairs. The dyads th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::701cb5e2ebfa29008fdbe98792f52df5
https://doi.org/10.1111/j.1540-5915.1974.tb00612.x
https://doi.org/10.1111/j.1540-5915.1974.tb00612.x
Autor:
Albert J. Della Bitta, Kent B. Monroe
Publikováno v:
Journal of Marketing Research. 15:413-428
The authors review the major pricing decisions that must be made by managers, explain the current price decision models, and suggest the developments necessary before pricing decisions can become more “scientific” in orientation. They suggest way
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::85b8489825ec3d73735fa1eaa4a23c4e
https://doi.org/10.1177/002224377801500312
https://doi.org/10.1177/002224377801500312