Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Albena Pergelova"'
Autor:
Albena Pergelova, Alysha Hachey
Publikováno v:
Journal of Interactive Advertising. 23:128-148
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0443f4cb938ab1b776b5200f0155b7c7
https://doi.org/10.1080/15252019.2023.2196549
https://doi.org/10.1080/15252019.2023.2196549
Autor:
Sabrina Capito, Albena Pergelova
Publikováno v:
Journal of Consumer Affairs. 57:479-506
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c14080d021a568cd83933345d3967ebf
https://doi.org/10.1111/joca.12507
https://doi.org/10.1111/joca.12507
Publikováno v:
International Marketing Review. 39:984-1021
PurposeBased on impression management theory, the authors ask how marketing activities build organizational reputation and examine the mediating mechanisms of desired impressions, and the moderating impact of national culture. Specifically, and in th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b8eeeef487be46365fe3ac6783550bc7
https://doi.org/10.1108/imr-05-2021-0180
https://doi.org/10.1108/imr-05-2021-0180
Publikováno v:
Journal of Business Ethics. 180:481-503
This paper builds on theoretical developments that view entrepreneurship as emancipation, i.e., entrepreneurial activities as generators of change and pursuit of freedom from perceived constraints. Using a representative data set of 1095 SMEs owned b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6699aa183c891ee0fe29e8f492603f81
https://doi.org/10.1007/s10551-021-04894-1
https://doi.org/10.1007/s10551-021-04894-1
Publikováno v:
Chinese Management Studies. 16:245-273
Purpose This research aims to assess variations of motivations when studying international location decisions. In particular, this study aims to assess the influence of diverse motivations – seeking technology, seeking brand assets, seeking markets
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5076446f010353d8cdc42cace7a2547c
https://doi.org/10.1108/cms-05-2020-0182
https://doi.org/10.1108/cms-05-2020-0182
Publikováno v:
Journal of Business Research. 113:266-278
This paper is concerned with the internationalization of firms that combine social and profit objectives at their core, referred to as social hybrid firms. In contrast to most profit-focused firms, such firms tend to place considerable attention on t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3632aa1780d5b1be4ca71ce634d4b7a2
https://doi.org/10.1016/j.jbusres.2019.10.017
https://doi.org/10.1016/j.jbusres.2019.10.017
Publikováno v:
International Journal of Emerging Markets. 14:187-206
PurposeThe purpose of this paper is to focus on the differential impact of government promotional measures and government ownership on two internationalization variables: location and speed of internationalization of emerging market multinationals (E
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6d3c3a3952a26bb968646f69c7aec435
https://doi.org/10.1108/ijoem-08-2017-0274
https://doi.org/10.1108/ijoem-08-2017-0274
Democratizing Entrepreneurship? Digital Technologies and the Internationalization of Female-Led SMEs
Publikováno v:
Journal of Small Business Management. 57:14-39
This study examines how digital technologies affect the international expansion of female‐led small and medium‐sized enterprises (SMEs). Digital technologies have the potential to democratize entre...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::068ce96ed87ea870a31ea148d79a3d2c
https://doi.org/10.1111/jsbm.12494
https://doi.org/10.1111/jsbm.12494
Autor:
Fernando Angulo-Ruiz, Albena Pergelova
Publikováno v:
International Journal of Advertising. 36:870-892
This research compares the effectiveness of advertising and relational marketing in two countries characterized by varying levels of both Hofstede's and Inglehart's cultural dimensions – Peru (high-power distance, high collectivism, survival and tr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::27f8d1f4da903d871bc60af9574c462a
https://doi.org/10.1080/02650487.2017.1364032
https://doi.org/10.1080/02650487.2017.1364032
Publikováno v:
Journal of Business Research. 69:3636-3644
This research seeks to examine the influence of traditional advertising, Internet marketing, and relational marketing on choice and willingness to recommend across countries with varying levels of the Inglehart–Baker cultural dimensions. In the gen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::762dfdc86f73e0a016912669ae4fc24c
https://doi.org/10.1016/j.jbusres.2016.03.024
https://doi.org/10.1016/j.jbusres.2016.03.024