Emotions and Consumer Behavior

Autor: Harvey Feng, Prashant Bhat, Manali Sawant, Sushrita Neogi, Kapil Gururangan, Jennifer Cherone, Eduardo Andrade, Stefano Iantorno, Alan Lukus

Publikováno v: Andrade, Eduardo; Gururangan, Kapil; Iantorno, Stefano; Feng, Harvey; Cherone, Jennifer; Sawant, Manali; et al.(2012). Emotions and Consumer Behavior. Berkeley Scientific Journal, 15(1). Retrieved from: http://www.escholarship.org/uc/item/2cz389fx

Professor Eduardo Andrade received his Ph.D. in Marketing from the University of Florida in 2004 before coming to theHaas School of Business. He studies the impact of emotions on consumer decision making. One of his studies publishedin 2009 shifted t

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b4bb5a4e03279d03c791145af9f6ba24
https://doi.org/10.5070/bs3151012141