Výsledky vyhledávání - "Alan D. Fletcher"

Autor: Alan D. Fletcher

Publikováno v: Journal of Promotion Management. 8:73-79

Currently seen in 70 million U.S. homes and 145 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering animated entertainment. Since its launch in 1992, Cartoon Network has remai

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ace70c6b59fc604944cc449201cf6b7f
https://doi.org/10.1300/j057v08n01_07

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Newspaper Ad Directors see Political Ads as Less Honest

Autor: John C. Schweitzer, Alan D. Fletcher, Billy I. Ross

Publikováno v: Newspaper Research Journal. 23:50-58

Historically, readers have placed great confidence in newspapers' coverage of the news, particularly political news. I And newspaper advertising directors throughout the United States have claimed to be concerned about the acceptability of and honest

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6d34926585994391b23ecf164038aa2c
https://doi.org/10.1177/073953290202300105

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Feedback that Fits: How Experienced and Naïve Students view Internships

Autor: David D. Perlmutter, Alan D. Fletcher

Publikováno v: Journal of Advertising Education. 3:9-17

“Wow, they really want me to work!” said the recent alumnus about his new employers. “You knew that before, didn't you? You had an internship there two years ago,” I responded. He shook his head. “Somehow that was different. Maybe they expe

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9df8759601d1a0c7b0d1d5f0b8499be3
https://doi.org/10.1177/109804829900300205

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Promises, Promises: Advertising Directors Look at Questionable Political Claims

Autor: Alan D. Fletcher, Billy I. Ross, John C. Schweitzer

Publikováno v: Newspaper Research Journal. 15:82-90

Amidst growing public criticism of political advertising at national, state and local levels, directors of advertising in 73 daily newspapers reflect concern for acceptability of current political advertising in newspapers.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2feac362b52782073999bf3fbe90f89d
https://doi.org/10.1177/073953299401500109

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