Zobrazeno 1 - 10
of 38
pro vyhledávání: '"Alan C.B. Tse"'
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 34:759-777
PurposeThis paper aims to develop a culturally sensitive model based on the Chinese Confucian philosophy and normative ethics, which emphasizes the wholehearted social responsibility of a Junzi (a noble man). Analogous to the popular marketing concep
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e4be63481e10cf3c24960165bf9509db
https://doi.org/10.1108/apjml-08-2020-0555
https://doi.org/10.1108/apjml-08-2020-0555
Publikováno v:
Asian Journal of Business Ethics. 9:395-416
With the growing importance of China and other Asian economies in international business, both executives and academic researchers are eager to understand the unique aspects of Asian business practices. Extant literature suggests that market orientat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::952d729bcc1ae2f5f509c7260624366a
https://doi.org/10.1007/s13520-020-00116-5
https://doi.org/10.1007/s13520-020-00116-5
Publikováno v:
Journal of International Consumer Marketing. 33:84-97
This article uses the cognitive content theory to develop a theoretical link between an impermanence mindset and a market-focused dynamic capability, the latter being an essential antecedent factor...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::efa078743586010057feed62d556b79b
https://doi.org/10.1080/08961530.2020.1820418
https://doi.org/10.1080/08961530.2020.1820418
Autor:
Raymond P. M. Chow, Jenny S.Y. Lee, Oliver H. M. Yau, Chung-Leung Luk, Alan C.B. Tse, Leo Y.M. Sin
Publikováno v:
European Journal of Marketing. 41:1306-1327
PurposeBusiness practitioners are increasingly concerned about stakeholder issues. Although stakeholder orientation (StkO) has important bearings on a company's performance, to date no systematic attempt has been made to develop a valid scale of StkO
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ca7749322f7759217c546b630b9124a0
https://doi.org/10.1108/03090560710821198
https://doi.org/10.1108/03090560710821198
Publikováno v:
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing ISBN: 9783319241821
This research discusses and extends a Confucius-based concept, junzi and its five virtues to explain how Asian consumers may evaluate the actions of a company from five dimensions (i.e., humaneness, righteousness, propriety, wisdom, and integrity). I
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a9595981464aa0f0f8f378d12167a06c
https://doi.org/10.1007/978-3-319-24184-5_219
https://doi.org/10.1007/978-3-319-24184-5_219
Publikováno v:
Journal of Hospitality & Tourism Research. 30:407-426
The purpose of this study was to investigate the link between relationship marketing orientation and business performance in the hotel industry. Data were generated from 63 hotels in Hong Kong. The findings indicate that relationship marketing orient
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::25237e6d04aac92421111fcb00fad669
https://doi.org/10.1177/1096348006287863
https://doi.org/10.1177/1096348006287863
Publikováno v:
International Journal of Hospitality Management. 24:555-577
The purpose of this study was to conduct an investigation into the link between market orientation and business performance in the hotel industry. Data were generated from 63 hotels in Hong Kong. The findings indicated that market orientation is posi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3604a118cb74080cd6a9ed08adb71632
https://doi.org/10.1016/j.ijhm.2004.11.002
https://doi.org/10.1016/j.ijhm.2004.11.002
Publikováno v:
European Journal of Marketing. 39:1264-1290
PurposeTo develop a reliable and valid measuring scale for customer relationship management (CRM).Design/methodology/approachA series of studies were conducted for the development and validation of multiple measures for the dimensions of CRM. Once th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b9e6d86a6d18591beea8d6518405bafe
https://doi.org/10.1108/03090560510623253
https://doi.org/10.1108/03090560510623253
Publikováno v:
Journal of International Marketing. 13:36-57
This study examines how economic ideology and industry type moderate the impacts of market orientation and relationship marketing orientation on business performance. The authors collected data through a survey of firms in both Mainland China and Hon
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3400217d2f2571038cccc5a879014d67
https://doi.org/10.1509/jimk.13.1.36.58538
https://doi.org/10.1509/jimk.13.1.36.58538
Autor:
Lorett B. Y. Lau, Alan C.B. Tse, Raymond P. M. Chow, Jenny S.Y. Lee, Leo Y.M. Sin, Oliver H. M. Yau
Publikováno v:
Journal of Business Research. 58:185-194
This paper addresses the conceptual and measurement issues related to the study of relationship marketing orientation (RMO). It first reviews the concept of RMO and its important components. It then reports on the construction and psychometric assess
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b8b285d8d6acb31416c41eb2dd42d49
https://doi.org/10.1016/s0148-2963(02)00493-9
https://doi.org/10.1016/s0148-2963(02)00493-9