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pro vyhledávání: '"Alamro, Ahmed Salameh"'
Autor:
Alamro, Ahmed Salameh
This thesis reports a research study that offers a range of insights into the branding or brand strategy of mobile phone services in Jordan, and its relationship with consumer brand preference. This study interweaved this relationship through a model
Externí odkaz:
https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.528321
Publikováno v:
Journal of Islamic Marketing, 2018, Vol. 10, Issue 2, pp. 565-588.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JIMA-07-2017-0080
Publikováno v:
Journal of Manufacturing Technology Management, 2018, Vol. 29, Issue 7, pp. 1163-1187.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JMTM-01-2017-0001
Publikováno v:
Journal of Islamic Marketing; December 2018, Vol. 10 Issue: 2 p565-588, 24p