Zobrazeno 1 - 10
of 109
pro vyhledávání: '"Alain Jolibert"'
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 35:726-744
PurposeIntangible cultural heritage products (ICHP) in this paper refer to the products made with handicrafts listed as intangible cultural heritage. The purpose of this paper is to examine the effects of consumer cultural identity and consumer knowl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8d5daa97d8c1a61c06298857ae04cb9
https://doi.org/10.1108/apjml-11-2021-0831
https://doi.org/10.1108/apjml-11-2021-0831
Publikováno v:
Recherche et Applications en Marketing (English Edition). 34:111-137
This research focuses on the understanding of a team creative process (or co-creative process) by adding design and management inputs to the marketing approach. It proposes and empirically tests a co-creative process based on the three stages of the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::af45897e22a615b0248b63cd627e06e1
https://doi.org/10.1177/2051570719851712
https://doi.org/10.1177/2051570719851712
Publikováno v:
Recherche et Applications en Marketing (French Edition). 34:124-153
Résumé Cette étude a pour but d’améliorer le développement de nouveaux produits en fournissant aux praticiens et aux chercheurs une meilleure compréhension du processus de co-créativité via l’intégration des apports du design et du manag
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c6aaec0021423271921d6cac7495f20f
https://doi.org/10.1177/0767370119830383
https://doi.org/10.1177/0767370119830383
