Zobrazeno 1 - 10
of 99
pro vyhledávání: '"Al Ries"'
Autor:
Al Ries, Laura Ries
Publikováno v:
Symphonya, Iss 1, Pp 30-34 (2001)
The power of a brand is inversely proportional to its scope. When you put your brand name on several products, indeed, the line extension allows an increase in sales in the short term, but it undermines brand name in the mind of the consumer in the l
Externí odkaz:
https://doaj.org/article/b708f9c8e457409fa14b4dc7a4801f61
Autor:
Al Ries, Jack Trout
Duas décadas atrás, Al Ries e Jack Trout agitaram o mundo do marketing com o inovador e, hoje, clássico Marketing de Guerra, declarando que''o marketing é uma guerra em que o concorrente é o inimigo e o cliente é o terreno a ser conquistado''.
Autor:
Al Ries, Jack Trout
O LIVRO QUE DEU ORIGEM A TODAS AS ESTRATÉGIAS DE MARKETING VOLTADAS PARA O CONSUMIDOR. O LIVRO QUE CRIOU O CONCEITO DE'POSICIONAMENTO COMPETITIVO'HOJE FUNDAMENTAL EM TODAS PRÁTICAS DE MARKETING. Posicionamento mostra através de uma abordagem prát
Autor:
Al Ries
Publikováno v:
Journal of Business Strategy. 13:3-9
Last year, General Motors Corp. lost $4.5 billion. So what? Times were bad. Sales of cars and light trucks in the US in 1991 were down 11% from the previous year.
Autor:
Al Ries, Laura Ries
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands
Autor:
Al Ries, Laura Ries
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing an
Autor:
Al Ries, Jack Trout
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Autor:
Al Ries, Jack Trout
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a'position'in a prospective customer's mind-one that reflects a company's own strengths and wea
Autor:
Al Ries, Jack Trout
Publikováno v:
Journal of Consumer Marketing. 3:77-82
Advertising has become a strategic weapon rather than a tactical one. Advertisers no longer run ads to sell products, they run ads to establish a position. Advertising is too expensive to justify on the basis of today's results. A one‐minute commer
Autor:
Al Ries, Jack Trout
“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder o