Zobrazeno 1 - 10
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pro vyhledávání: '"Al Ries"'
Autor:
IRB Media
Get the Summary of Al Ries & Jack Trout's The 22 Immutable Laws of Marketing in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: As Al Ries and Jack Trout - the world-renowned marketing consultants and b
Autor:
IRB Media
Please note: This is a companion version & not the original book. Book Preview: #1 The power of a brand is inversely proportional to its scope. When you put your brand name on everything, that name loses its power. The emphasis in most companies is o
Autor:
Demaris, Robert
Publikováno v:
Journal of Marketing, 1992 Jan 01. 56(1), 122-125.
Externí odkaz:
https://www.jstor.org/stable/1252139
Autor:
Chowdary, Nagendra V.
Publikováno v:
IBSCDC Executive Interviews; 2006, p1-4, 4p, 1 Color Photograph
Autor:
Louella Miles, Laura Mazur
Publikováno v:
Conversations with Marketing Masters: Mazur/Conversations
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b69facfdb18fb35b016b51e0492a775d
https://doi.org/10.1002/9781119209256.ch7
https://doi.org/10.1002/9781119209256.ch7
Publikováno v:
Journal of Business Strategy, 1988, Vol. 9, Issue 4, pp. 4-7.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/eb039233
Autor:
Easley, Richard
Publikováno v:
The Journal of Personal Selling and Sales Management, 1990 Apr 01. 10(2), 81-81.
Externí odkaz:
https://www.jstor.org/stable/40471375
Autor:
JOHANSON, WALTER J.
Publikováno v:
Naval War College Review, 1986 May 01. 39(3), 123-127.
Externí odkaz:
https://www.jstor.org/stable/44637006