Zobrazeno 1 - 10
of 89
pro vyhledávání: '"Akshaya Vijayalakshmi"'
Publikováno v:
Indian Institute of Management Ahmedabad, 2023, pp. 1-11.
Publikováno v:
Business Ethics and Leadership, Vol 7, Iss 3, Pp 97-107 (2023)
The research presented in this paper delves into the fascinating realm of how temperature, both physical and psychological, can influence human behavior, specifically in the context of charitable donations. It offers valuable insights into the intric
Externí odkaz:
https://doaj.org/article/e19e521d249a4bd498cf2472c80c331b
Publikováno v:
The Indian Economic Journal. 71:321-346
The COVID-19 crisis had a harsher impact on women globally, as they were disproportionately represented in sectors offering low wages, few benefits and least secure jobs. We examined the economic impact of loss of employment and incomes on workers in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53a8e39da94401a781a3639c1c3771af
https://doi.org/10.1177/00194662221137837
https://doi.org/10.1177/00194662221137837
Publikováno v:
International Journal of Consumer Studies. 47:1112-1125
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3765ef11c87fd2b29c5ef0642be07f1e
https://doi.org/10.1111/ijcs.12891
https://doi.org/10.1111/ijcs.12891
Publikováno v:
Frontiers in Psychology, Vol 10 (2019)
Recent studies suggest that adolescents are spending significant amounts of time on social media. Brands are taking advantage of this fact and actively using social media to reach adolescent consumers, primarily via social media influencers. Adolesce
Externí odkaz:
https://doaj.org/article/2aeedb1157a04b92a8e33179477084ae
Autor:
Meng-Hsien Jenny Lin, Samantha N. N. Cross, Akon E. Ekpo, Karla Corres Luna, Akshaya Vijayalakshmi
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ebf43d80bead785a30d7c689d5ae7c14
https://doi.org/10.1007/978-3-031-24687-6_118
https://doi.org/10.1007/978-3-031-24687-6_118
Publikováno v:
Journal of Advertising. 49:292-308
In this article, we first compare adolescents’ responses to two formats (easily recognizable versus not easily recognizable) Internet ads. We find that Internet literacy and ad skepticism are neces...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5ed8d4b52cc8f042fcfb0dcc5d2ba8b4
https://doi.org/10.1080/00913367.2020.1770639
https://doi.org/10.1080/00913367.2020.1770639
Publikováno v:
Consumer Culture Theory in Asia ISBN: 9781003111559
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::241d3e7f2b668487d2251a951f09fb36
https://doi.org/10.4324/9781003111559-7
https://doi.org/10.4324/9781003111559-7
Publikováno v:
Journal of Consumer Marketing. 36:551-564
Purpose This study aims to uncover in-depth examples of how emergent media affects parents’ views and socialization efforts. The study examines these views and efforts in the context of violent commercials. Design/methodology/approach The authors c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f346c99a9993b5f3a7e74301cd82352
https://doi.org/10.1108/jcm-08-2017-2325
https://doi.org/10.1108/jcm-08-2017-2325
Publikováno v:
World Development. 155:105875
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::511a8161086275a9959438dc4ad9451b
https://doi.org/10.1016/j.worlddev.2022.105875
https://doi.org/10.1016/j.worlddev.2022.105875